Email Marketing Blog

Mailigen tips & news on email marketing best practices.

Direct Response Selling vs. Storytelling: Which Side Are You On?

As a marketer or entrepreneur, we know that in the end, it doesn’t matter how great your product or service is; if you can’t sell it, you won’t survive. That’s the reason we study marketing and sales. We’re taught to follow certain rules: some feel good and others don’t. As an entrepreneur in the marketing […]

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Mailigen Subscribe Newsletter

Why People Subscribe and Unsubscribe from Email Newsletters

You’ve been there yourself – sooner or later when visiting a company’s website, a sign-up form pops up, asking you to subscribe to an email newsletter. What will motivate you to do so? Take a moment to read some interesting insights on what drives people to subscribe and unsubscribe from email newsletters. The question of […]

Avoid email marketing mistakes Mailigen_6

7 Email Marketing Mistakes That Will Cost You

Mistakes – everybody has made them. I came up with a list of seven common email marketing mistakes that you should steer clear of in order to have a trouble-free email marketing experience. This might seem like an article for email marketing novices but even the most experienced marketers slip-up every now and then. These […]


From Team to Family via Multi-User Accounts

The best gifts are the ones that keep on giving. For Mailigen’s fifth birthday, it gave itself one such gift – the multi-user account feature. This changed the way that email campaigns are prepared and freed the Mailigen email marketing team of some past anxieties. Read our internal case study on how we use a […]

Mailigen AB test feature for email

12 Case Study Tips for A/B Split Test Email Campaigns in eCommerce

Regular A/B split tests for email campaigns ensure more opens, clicks and conversions, according to Jorens Kovalovs from the Xnet online store. At the Mailigen breakfast, one of our most experienced clients shared with us (and you!) his A/B split testing experience. Learn from his case studies and follow his 12 tips to skyrocket your […]

Email size and deliverability

How Does Email Size Affect Deliverability?

What could be more important for an email marketer than knowing his or her carefully planned email campaign is being successfully delivered and receiving customer attention? Spam filters can make emailing difficult by requiring that special rules are followed before sending out an email campaign. The question, “How do I make my emails spam-filter friendly?” […]

DMARC policy

If You Send Emails from Public Domains, Agree with the DMARC Policy

If you use public domains like Yahoo or AOL as your email sender address when sending campaigns from the Mailigen system, your emails will get blocked and never reach subscribers’ inboxes in the TOP mail service providers like Yahoo, AOL, Gmail, Outlook and others which agree with the DMARC policy. Take into account the DMARC […]

Christmas Email Campaign

15 Proven Tips for Your Christmas Email Campaign

The most magical time of the year has taken over our minds and to-do lists. Yes, Christmas is almost here and we want to help you make the most of it! These 15 expert tips will make your Christmas email campaign stand out and yield outstanding results! Christmas is the time of the year when […]

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