Email Marketing Blog

Mailigen tips & news on email marketing best practices.

How an Apology Increased Our Email Open Rate by 50%

Email marketing is here to stay. As a marketing strategy many ‘experts’ have been predicting its downfall for the last few years, citing content marketing and social media as superior options. There’s no doubting the value of either of those two options, but with more than 91% of consumers checking their email at least once […]

All Stories

From Team to Family via Multi-User Accounts

The best gifts are the ones that keep on giving. For Mailigen’s fifth birthday, it gave itself one such gift – the multi-user account feature. This changed the way that email campaigns are prepared and freed the Mailigen email marketing team of some past anxieties. Read our internal case study on how we use a […]

Mailigen AB test feature for email

12 Case Study Tips for A/B Split Test Email Campaigns in eCommerce

Regular A/B split tests for email campaigns ensure more opens, clicks and conversions, according to Jorens Kovalovs from the Xnet online store. At the Mailigen breakfast, one of our most experienced clients shared with us (and you!) his A/B split testing experience. Learn from his case studies and follow his 12 tips to skyrocket your […]

Email size and deliverability

How Does Email Size Affect Deliverability?

What could be more important for an email marketer than knowing his or her carefully planned email campaign is being successfully delivered and receiving customer attention? Spam filters can make emailing difficult by requiring that special rules are followed before sending out an email campaign. The question, “How do I make my emails spam-filter friendly?” […]

DMARC policy

If You Send Emails from Public Domains, Agree with the DMARC Policy

If you use public domains like Yahoo or AOL as your email sender address when sending campaigns from the Mailigen system, your emails will get blocked and never reach subscribers’ inboxes in the TOP mail service providers like Yahoo, AOL, Gmail, Outlook and others which agree with the DMARC policy. Take into account the DMARC […]

Christmas Email Campaign

15 Proven Tips for Your Christmas Email Campaign

The most magical time of the year has taken over our minds and to-do lists. Yes, Christmas is almost here and we want to help you make the most of it! These 15 expert tips will make your Christmas email campaign stand out and yield outstanding results! Christmas is the time of the year when […]

build customer loyalty

How Far Can You Go? 3 Scenarios on How to Level Up Your Email Marketing Strategy

A goal without a plan is just a wish. To receive higher open rates and click-through rates, better engagement and ROI, an effective email marketing strategy is needed. Let’s look at three email marketing strategies. What level is your current strategy at and how can you improve it? Scenario #1 – Focus On Regular Email […]

Email content

Image, Text and Layout Tips for Creative Email Content

Creative email content is the only way to make your email newsletter stand out. Employing creativity will make your subscribers look forward to future emails and assist in calling them to action. At a recent Mailigen breakfast meeting, email marketing guru Tim Watson (Zettasphere and Direct Marketing Association, UK) shared 15 email content tips for […]

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