Email Marketing Blog

Mailigen tips & news on email marketing best practices.
Avoid email marketing mistakes Mailigen_6

7 Email Marketing Mistakes That Will Cost You

Mistakes – everybody has made them. I came up with a list of seven common email marketing mistakes that you should steer clear of in order to have a trouble-free email marketing experience. This might seem like an article for email marketing novices but even the most experienced marketers slip-up every now and then. These […]

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Email size and deliverability

How Does Email Size Affect Deliverability?

What could be more important for an email marketer than knowing his or her carefully planned email campaign is being successfully delivered and receiving customer attention? Spam filters can make emailing difficult by requiring that special rules are followed before sending out an email campaign. The question, “How do I make my emails spam-filter friendly?” […]

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DMARC policy

If You Send Emails from Public Domains, Agree with the DMARC Policy

If you use public domains like Yahoo or AOL as your email sender address when sending campaigns from the Mailigen system, your emails will get blocked and never reach subscribers’ inboxes in the TOP mail service providers like Yahoo, AOL, Gmail, Outlook and others which agree with the DMARC policy. Take into account the DMARC […]

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Christmas Email Campaign

15 Proven Tips for Your Christmas Email Campaign

The most magical time of the year has taken over our minds and to-do lists. Yes, Christmas is almost here and we want to help you make the most of it! These 15 expert tips will make your Christmas email campaign stand out and yield outstanding results! Christmas is the time of the year when […]

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build customer loyalty

How Far Can You Go? 3 Scenarios on How to Level Up Your Email Marketing Strategy

A goal without a plan is just a wish. To receive higher open rates and click-through rates, better engagement and ROI, an effective email marketing strategy is needed. Let’s look at three email marketing strategies. What level is your current strategy at and how can you improve it? Scenario #1 – Focus On Regular Email […]

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Email content

Image, Text and Layout Tips for Creative Email Content

Creative email content is the only way to make your email newsletter stand out. Employing creativity will make your subscribers look forward to future emails and assist in calling them to action. At a recent Mailigen breakfast meeting, email marketing guru Tim Watson (Zettasphere and Direct Marketing Association, UK) shared 15 email content tips for […]

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Email marketing tips

10 Most Frequently Given Tips in Email Marketing

Expert tips are crucial when it comes to improving your email marketing performance. I am sure there are email marketing tips you have heard many times. Yes, the most frequently given tips are in fact the most helpful ones! We asked our email marketing experts which tips were always worth sharing and received ten helpful […]

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Email marketing mistakes

8 Most Common Mistakes in Email Marketing

What are the most common mistakes email marketers make again and again despite endless tips? We asked this question to four world-known email marketing experts and here are the 8 most useful tips. Follow them and don’t repeat these mistakes! Each time we have conversations with email marketing experts here at Mailigen, we always ask […]

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