Social sharing via “share” buttons helps your subscribers to share email content with people who aren’t on your list. Thus, social sharing effectively expands the reach of your email campaigns.
Many marketers choose to integrate social media with email campaigns — in fact, a whopping 2/3rds of email marketers today have integrated their email campaigns with social media (eMarketer.com data). However, many email marketers also feel that social media isn’t that effective. That’s because merely integrating campaigns isn’t enough — marketers have to have access to in-depth statistics, or else they’ll be fighting blindfolded.
Mailigen’s new social features can help you connect to new clients via social sharing buttons. Mailigen has social sharing buttons for social websites like Facebook, Twitter, LinkedIn, Reddit, and others. Mailigen also offers in-depth statistics for your social media efforts, making it easy to see which social network has generated more clicks — and you know, once you’ve discovered where to put your focus, it’s all but smooth sailing.
Mailigen Social offers the following features for email campaign integration:
- Google Analytics integration: easily discover which social networks have generated the most visits, and can then focus on them to gain maximum benefits from your social network campaigns
- Built-in social sharing — make your emails super easy to share! You can add social sharing buttons to your emails in a single click
- Automatically post email campaigns to your Twitter and Facebook accounts — by sharing your content with followers in your social channels, you ensure that your content is automatically made available in two major media channels
- Share your company’s social profiles via visible links and pictures: make sure everybody notices that your company has ‘gone social’ and doesn’t miss the opportunity to follow you on the social networks you prefer
- Share content on your site or the newsletter itself — you can choose to share the entire newsletter or specific articles on your site; Mailigen Social offers freedom to do what you want
- And more…
Why Mailigen Social Works?
Social sharing reaches out to the web-savvy crowd of your users, encouraging them to share your content with their friends, colleagues, and associates. As long as the content is worth sharing, you’ll drive in new, interested subscribers from Facebook, which has an user base of 600 million; Twitter, where over 55 million updates occur daily; and other social networks like LinkedIn, Reddit, and others.
Social sharing doesn’t rely solely on campaigns ‘going viral’; instead, it opens up an entirely new business channel with countless opportunities for people who have something worthwhile to share. Are you one of them? We thought so!
Want to use Mailigen Social?
Make your campaigns go viral with Mailigen — sign up now (it’s free!) or read more about how Mailigen can help you make the most out of your email marketing campaigns.
One last TIP!
If you want to share your email campaigns on social networks, don’t forget to include a Subscribe to Our Newsletter link also in the content of your email. You never know who will come and see your email archive, if they are new visitors, you should invite them to subscribe!