Email & SMS/Text marketing basics. What it is, how it works, where to use it?
Email marketing and SMS/Text are the most efficient tools for sending the right message at the right time to the right person, and most importantly - through the right medium. Today, email marketing is an integral part of every business online and considered to have the highest ROI of all media communication mediums. Compared to other methods of advertising, email is inexpensive, measurable and with the right tools it is easy to implement.
Email marketing and SMS/Text allow you to do both. A successful campaign will help your business or organization:
- Increase sales and conversion rates
- Generate repeat sales
- Up sell and cross sell your offering
- Receive customer feedback
- More effectively engage your fans and followers
- Encourage offline purchases
- Offer exclusive discounts or events to loyal customers
Email and SMS are just electronic forms of direct marketing, using electronic delivery to communicate messages to your audience. With these tools, you can reach millions of potential customers through fun and interactive messages. Email and SMS also allow you to automate the sending process and still retain that important personal touch.
How it works?
- Collect and build your customer list: Mailigen offers you easy ways to import your existing client list or create web sign up forms to add to your site. Lists can be shared across email and SMS campaigns, integrating your messages.
- Prepare the email or SMS campaign: Custom design engaging email templates or browse our template library to create a branded email template.
- Analyze the data: Use Mailigen real time reports to refine and improve your campaigns for best results.
We have some examples of why Mailigen is the best email marketing solution for your business. A successful email marketing campaign needs the right knowledge accompanied by the right tools. Mailigen can help you jump start you business. Create your first email campaign today.
TRY IT YOURSELF. IT'S FREE!
- Takes less than 60 seconds
- No commitment
- No payment information required
Learn more about Email Marketing
Grow your knowledge and share ideas! The Mailigen Knowledge Base is our growing collection of case studies, help articles, user generated tips, whitepapers and videos we create and collect to help you be an email marketing expert. If you have a use case to share or a question you don’t see answered here, shoot us an email or Tweet us!