Email Tracking & Reports

Email marketing is one of the most precise tools for benchmarking your marketing success. Its precise reports allow you to measure the cost-effectiveness of your email marketing strategy, and the success of your email marketing campaigns.

Mailigen will automatically read and store the date and time of an email open, clicks, and email deliveries. You’ll be able to access campaign results in seconds after you’ve sent the campaign. This means that the reports will be shown in real-time. Google Analytics integration, on the other hand, will allow you to compare data from your website and newsletters; Google Analytics will also allow you to track conversion rates and get real evidence on the monetary success of your email marketing efforts. This will help you deduce the ROI (return on investment) and optimize your future campaigns even further.

Mailigen’s reports and statistics currently offer the following features (and more):

• Email open and click tracking and reports;
• Bounced and hard bounced email statistics;
• Unsubscribe and email forwarding reports;
• Google Analytics integration for advanced conversion tracking;
• Interactive report charts;
• Automated clean-up of bounced emails and other maintenance tasks;
• Exporting campaign data to XLS and PDFs.

Mailigen joins the S.A.M.E. project

In January 2011, Mailigen joined the S.A.M.E. project supporters. Mailigen’s email marketing report system was adapted to the newest email marketing standards, and now it offers more precise email marketing reports. Mailigen was audited by the EEC team, and Mailigen was given a quality seal that confirms Mailigen’s participation in the S.A.M.E.

If you have any questions or need any help regarding email marketing reports, or want to know how to make use of the data in the reports, please, contact us.