Email Tracking & Analytics

Email tracking isn’t anything particularly new. One of the main reasons why email marketing is used at all is the ability to track every single email! The advances in both technology and marketing thinking have made it possible for Mailigen to offer high-quality email tracking and reporting tools that stretch beyond imagination. 



Mailigen’s software offers tracking e-mail opens, clicks, links, and even forwarded e-mails. We do it by placing specifically crafted code in e-mails. The code allows you to know when an e-mail has been opened, or a link – clicked. The code is unique for each and every user, so you can easily track individual subscribers. We also offer real-time email campaign monitoring - and all of this is included in the starting cost.



It is vital to track email, especially in contemporary marketing.
You know, if you have tools like these, you cannot afford to dismiss them. Only if you track email, you can be sure about whether or not the campaign is efficient, whether or not to continue with it, and ultimately decide what your readers are interested in the most.


An email report will help you build user rapport.

Metrics and detailed, easy-to-work-with reports delivered in a regular manner. That is exactly what we’re offering. Once you know something about the users’ habits, you can try and improve your services by offering something that they really care about.


Email monitoring will help you segment your users.

And segmenting is another top marketing practice. You can, for example, divide the list into “active” and “inactive” subscribers, and brainstorm on how to improve the activity of inactive users.

Mailigen currently offers the following features for email tracking:

• Real-time email campaign reports
• Link tracking (track which link has been clicked the most, etc)
• Export all the reports in PDF or Excel file format
• Unsubscribe statistics
• Bounced e-mail statistics
• Open statistics
• And more…

If you need any help with reports just let us know.