Opt-in Email Lists

Email is still one of the most convenient communication forms available today.

Smart advertisers know it and use opt-in email to directly advertise to a targeted audience.

An opt-in email list is a list to which users subscribe by entering their email into a subscription form in a website. The user then receives a confirmation mail and clicks a link to confirm his interest. This confirmation process is also called double opt-in, and is used to keep the email list clean from mistyped or maliciously entered e-mail addresses.

You can then use opt-in email lists to inform customers about new products, special offers, or simply send your email newsletter. By using contemporary e-mail marketing systems, you can keep track of your customer’s habits, divide the list into targeted segments, and monitor the overall success of your email marketing campaigns.

Opt-in email is a form of targeted email marketing.

And targeted marketing is good marketing. Email marketing lists allow you to easily advertise to a targeted audience - and often do it for months, if not years.

Email marketing lists start with a subscription form.

And we at Mailigen know that the beginning is the most important part, of any business relationships. We take pride of our WYSIWYG subscription form creating process. The form creating process ensures that your subscription forms will be well-coded and will seamlessly blend with the design of your homepage.

Mailigen offers the following features for creating and maintaining opt-in lists:

• Creating and updating an unlimited amount of email marketing list.
• Fully automated subscribe and unsubscribe management.
• Creating a subscription form you can easily add to your homepage.
• Opt-in confirmation for each e-mail to preserve a clean list and ensure that only interested subscribers receive mail.