`Securing

Securing a dedicated IP

Your sender reputation is critical to your email delivery success rate. Securing a dedicated IP is an important decision and usually connected to the volume of emails your marketing program requires. If you send more than three campaigns per week with volumes greater than 5,000 emails per campaign to different ISP’s, a dedicated IP address might be for you.

High volume email marketing programs require automated system to spread out the amount of emails over multiple IP addresses to keep data flowing smoothly.

 


Monitoring reputation and sharing IPs

Couple of factors determining your reputation are email volume and frequency, if you send low volume campaigns infrequently you probably are well served by a shared IP group.

If you see a decrease in open and conversion rates, and an increase in bounced emails, then you may want to consider securing a dedicated IP address.

Sharing IPs gives you the opportunity to pair up with other email marketing programs and establish enough volume, and frequency to have good results. That is if everyone is following the best email marketing practices.


Benefits of owning a dedicated IP

  • Ensure your email delivery reputation is protected
  • Deliver your emails to all the major ISPs smoothly
  • Improve inbox placement of your email messages
  • Receive additional monitoring of your sender reputation
  • Increase revenue due to higher subscriber engagement 
  • Secure accreditation from services like ReturnPath

Contact us to request a dedicated IP address

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