Email marketing basics. What it is, how it works, where to use it?

Of all the online media channels email marketing it is the channel that basically covers all the aspects of marketing that you can think of. It is about sending the RIGHT MESSAGE to the RIGHT PERSON at the RIGHT TIME via the right media, an there is no other online media that has that marketing spectrum that email marketing does.

Today e-mail marketing is an integral part of every business online and considered to have the highest ROI out of all media communication channels available. It is cheap, measurable and progressive way of advertising.

Success of any business online or offline relies on maximising sales while minimising expenses and email marketing allows you to do both.

A successful and well executed email marketing campaign will help your company:

• Increase Sales Conversion
• Generate Repeated Sales
• Up-sell and Cross-sell Products or Services
• Receive Feedback from your Customers
• Encourage your Web Users to Make Offline Purchases

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or informative messages to an audience. It can be understood that every e-mail sent by a company to a potential or current customer is e-mail marketing.

E-mail marketing term is usually referred to:

• sending e-mails with the purpose of enhancing the relationship of your business with your current or previous customers and to encourage customer loyalty and repeat business
• sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately
• adding advertisements to e-mails sent by other companies to their customers
• sending e-mails over the Internet, as e-mail did and does exist outside the Internet

By using e-mail marketing, you can reach millions of potential customers just with one click! We were used to boring advertising emails, which we consider spam, but today marketing techniques have changed, emails have become fun, interactive! I’s important to serve your products or services as interesting and exciting as possible! You have to grab the customers attention to get desired results.

How it works?

3 basic steps in email marketing process:

1. Collecting and building your customer database or list.
   Mailigen offers you easy way to import your existing clients or implement Web Signup Forms on your website.
2. Preparing Email Campaign - design engaging email template with your own brand identity.
   Mailigen has ready made email templates for you, but we can design your own unique email template if needed.
3. Analyzing the email campaign data, refining and improving for best results.
   Mailigen provides real time reports and information on your email Opens, Bounces, Clicks and more.

Who can and should use e-mail marketing solutions?

Individuals and bloggers — collect email addresses of your website visitors and build relationships with automated email campaigns or send updates on your blog posts, industry news etc.

Small to big size companies — plan quality email campaigns, track & analyze results, build custom reports and most importantly increase your sales. 

Web agencies — run email marketing service for your customers and profit directly from that.

We have some examples of why Mailigen is the best email marketing silution for your business

A successful e-mail marketing campaign needs the right knowledge accompanied by the right tools.  Create your first e-mail campaign today.  Mailigen can help you to jump start you business.

Contact Sales

Let Maligen do the hard work - design your own unique and personalized email template, set up your contact list and even send out your first email campaign!

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