Email & SMS marketing basics. What it is, how it works, where to use it?

Email marketing and SMS are the most efficient tools for sending the right message at the right time to the right person, and most importantly - through the right channel. Today, email marketing is an integral part of every business online and considered to have the highest ROI of all media communication channels. Compared to other methods of advertising, email is inexpensive, measurable and with the right tools it is easy to implement.

Success for any business relies on increasing sales while lowering your expenses.

Email marketing and SMS allow you to do both and a successful campaign will help your business or organization:

• Increase sales and conversion rates
• Generate repeat sales
• Up sell and cross sell your offering
• Receive customer feedback
• More effectively engage your fans and followers
• Encourage offline purchases
• Offer exclusive discounts or events to loyal customers

Email and SMS are just electronic forms of direct marketing, using electronic delivery to communicate messages to your audience. With these tools, you can reach millions of potential customers through fun and interactive messages. Email and SMS also allow you to automate the sending process and still retain that important personal touch.

How it works?

There are three basic steps to getting started:

1. Collect and build your customer list: Mailigen offers you easy ways to import your existing client list or create web sign up forms to add to your site. Lists can be shared across email and SMS campaigns, integrating your messages.
2. Prepare the email campaign: Custom design engaging email templates or browse our template library to create a branded email template.
3. Analyze the data: Use Mailigen real time reports to refine and improve yourcampaigns for best results.

We have some examples of why Mailigen is the best email marketing solution for your business.

A successful email marketing campaign needs the right knowledge accompanied by the right tools. Mailigen can help you jump start you business. Create your first email campaign today.

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