12 Secrets to Successful Email Marketing

To help you get started with a fresh new email marketing start in 2012, we are bringing you our latest whitepaper. Successful email marketing requires more than writing a few paragraphs of copy and sending it out to your distribution list. Email campaigns can be complex, require careful strategic thought, planning and testing and the right follow up.

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SMS Integration

SMS text messaging is one of the few marketing channels where you are almost guaranteed your customers will read your offer. Communication through SMS with those who do not respond to email or do not have smartphone is a great way to reach a wider audience.

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Mailigen Online Surveys

Mailigen has easy to manage survey management and reporting tools, including automated segmentation by survey response. With Mailigen online surveys you can create lasting relationships with your audience, deliver superior customer service and make better business decisions.

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Framework: Email Marketing Campaign Planning

We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns. Download

18 Tips for Email List Building

Qualitative email list is the milestone in email marketing performance. Gathering subscribers does not stop with sending the first email campaign. Building, restoring and updating email list should be on the regular to-do list of every email marketing practitioner.

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Tips for List Segmentation and Optimization

Segmentation is your key to successful email marketing campaign. Choose the right segmentation criteria and increase your click through rates by at least minimum of 10%. Sending targeted messages to your subscribers builds a highly engaged audience and improves your open stats, click through rates and overall results.

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How To Increase Email Subscriptions With List Management

How do some organizations gather and maintain extensive email marketing lists?

Good list management practices are the key to building and maintaining a great email marketing program. If you are starting a list from scratch, importing a spreadsheet or migrating from one email marketing tool to another we offer some tips on how to increase your email subscriptions through list management tactics.

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Company Overview

Mailigen on demand email marketing drives customer acquisition, conversions and increases ROI by extending the marketing automation capabilities of your organization. Our solutions enable marketing professionals to easily create and manage comprehensive, professional email campaigns. Our powerful web-based email marketing tools are cost effective and easy to use. With Mailigen, marketers have the tools to deliver significant benefits to their marketing programs.

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