Let’s talk about email SPAM a little bit more.

It is obvious that spam email messages are unsolicited. This is because you have never allowed the sender to send any message to your inbox. You are not familiar with the senders and most of all you do not want to be familiar with them. They are unknown to you, but surely, they keep on sending their email to you everyday without asking you for permission. Spammers know that if their email messages are exposed to, let’s say, one million people in just one click. They would have more chance to sell their product through this channel. Though, you might wonder, how can this possibly be harmful to my email account? No, if the messages are only intended to persuade to purchase their product. But we all know that these messages are sometime include small programs that may be automatically downloaded to your computer, these small programs are also known as viruses and/or worms.

Once your computer is infected, these small programs will intrude your email accounts and send out email messages to all your contacts. Thus, you became a spammer yourself. This is why spam messages in certain countries are illegal and sending out spam is considered as a crime. Also, both ISPs and ESPs do know that spammers intrude email accounts. This is why they are equipped with spam filters.  
 

What are Spam filters?

Spam filters are programs that set to separate out all unsolicited email messages that are being sent from unknown users. Spam filters nowadays are very sensitive because spammers are always finding a way to get over these filters (which is why they are making this as sensitive as possible).
 

Can we get around or over the spam filters?

This answer is no, we can not get around or over the spam filters. Rigorously, the only way is we have to get through them. So as an email marketer, you would have to strictly follow the criteria so that you email messages are not ended up in a junk email folder.
 

Design your email messages

Before you start to design your email messages, we would like you to log on your email account and check out your junk email folder. See how these spammers designed their email messages and keep these designs in mind.
 
We do not want you to follow the spammer designs because what they do with their messages make these messages wind up in your junk email folder.
 

When you prepare your Email Campaign, check for these common SPAM mistakes:  

• Keep your text clean. This would also show your professionalism. You do not need a lot of coloring in your text. Keep them in the same format and style. Spam filters are easily triggered when your font is madly colored.
• The use of exclamation marks and uppercase letters. Unnecessary use of exclamation marks!!!!!!!!!! and UPPERCASE LETTERS would SET OFF the SPAM FILTERS!!!!!!!!!!.
• Bellow are some examples of the words that should not be used when you are creating your email campaign. You can guess which other words should not be used by reviewing the spam email from your junk email folder.

• Mortgage
• Viagra
• Loan
• Free
• Click here
• Limited time
• Final reduction
• Saving

• Your HTML coding skill is very important. Your HTML coding must be clean as spam filters are checking how neat your HTML coding is. The code may be hidden to the user but spam filters can view your HTML code and your email message will get delivered directly to your junk email folder if your coding is poor, Mailigen system does all the HTML cleaning work for you, but still make sure if you are importing your Email Templates they are well coded.
• Dummy text (Lorem Ipsum) are widely used by web designers to and email marketer to fill all these dummy text into their webpage or a test campaign to focus on the visual, rather than the content, of a website or an email. If you are sending an email campaign using “lorem ipsum” your email will automatically redirect to the junk email folder.
• Using the word “test” in the subject line will get your email thrown into junk email folder.
• We know that beautiful graphics and pictures are important to the email campaign. However, if your email campaign is only filled up with graphics and pictures (no text), spam filters will detect this.

Be cool, don't SPAM!!!

Read more here about Mailigen ANTI-SPAM Policy

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The Six Key Rules not to be identified as SPAM

1. The email message can not contain misleading email header information.
2. The email can not contain misleading Title and Subject line.
3. The email sender must be existing return email address.
4. All unsubscribed emails must be removed within 10 business days after unsubscribing.
5. Any commercial email must have the company name and postal address of the sender.
6. Unsolicited advertising messages must have clear identification of being commercial message and has clear notice for the recipient to unsubscribe from your recipient list.

We at Mailigen ensure that email messages sent from our system contain automatic unsubscribe links, company name and address. It is in your own hands to make sure the information you provide in the email is not misleading and provides quality content to your subscriber.

For more information on SPAM policy, please read Mailigen Anti-Spam Policy or contact us at any time.

You’ll love the difference!

Email marketing is the easiest, most effective and also most affordable way to keep your customers coming back, and at the same time increase the number of your customers and most importantly increase your sales. By using attractive, professional and good looking email marketing, you can achieve this result. Most of you already exercise email marketing, but most of you by far know how to use it to its full potential. This is where Mailigen can make a big difference, with great solutions and tools. Mailigen provides easy guidance and thorough support, step by step how you can accelerate your business’ success with minimum investment, and you’ll love the difference!

Let’s start with a few simple tips

There’s no right way of doing email marketing, but there are for sure some better ways to do it, and we can guide and support you right here, accelerating sales and growth, bringing real success to your business. First of all you need to have the right idea and plan for your business’ email marketing, which depends on what you want to achieve, who is your audience, and of course the type of business you’re doing. If you do this right the chances that your email marketing will be successful are much bigger, and you’ll love the difference it makes to your business’ success!

1. Optimizing your customer database

To ensure that your email marketing will be effective and successful you need to collect as much information as possible about your customers. Secondly your emails must have great design and provide high quality relevant and valuable content for your customers. Regular email newsletters are easy and inexpensive to make and will keep important contact with your customers. Even more effective it will be when you target your customers, creating specific customer lists in your database, depending on your customers’ interests, age, sex, location etc. This way you can send even more relevant and targeted email campaigns to your customers and the response you’ll get will be much better, increasing volume and sales even more.

2. Increasing the number of your customers

If your emails and newsletters are done professionally, look good and provide high quality relevant and valuable content, the chances are very high that your customers will forward them to their friends, which can give you many new customers and increase your sales potential. Even better result can be achieved when you include a ‘Join our mailing list’ link on your website, where new potential customers can sign up for your mailing list, and through further communication you can turn these prospects into new loyal customers.

3. Timing & tracking

It’s easy to send out emails and it’s just as easy to see the results if you have email-reporting option available. Well Mailigen does! This enables you to get immediate response and action, and you can even schedule the delivery of your email marketing campaign for times when your customers are most likely to check emails, increasing the chances that they will read them and respond. This way you can track which customers open and respond to your email marketing, even who forwarded them to friends and who you might need to resend it to. If you added links in your email letter, you can also tell who clicked on which links in your email. Using tracking tools will help you to better understand what your customers finds interesting and read in your emails and newsletters, and you can even tailor the content in your next campaigns to get an even better response, increasing sales even more.

So, if you follow these simple steps you will definitely accelerate you business’ success, increasing sales and growth, and you’ll simply love the difference Mailigen makes for your business!

Email marketing made simple. What it is, how it works, where to use it?

E-mail marketing is one of integral parts for any business today. Whether you have a plan for it or no - product updates, news updates or just birthday greeting messages are considered to be part of email marketing. It is cheap, efficient and the fastest way to get your message to your target audience. AND it is proven that email marketing has the highest ROI out of any of marketing channels right now.

Email marketing definition in more technical terms is well explained by WikiPedia.

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

• sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
• sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
• adding advertisements to e-mails sent by other companies to their customers, and
• sending e-mails over the Internet, as e-mail did and does exist outside the Internet

Why to use email marketing for your business? It’s easy to reach masses of potential customers just by one click! Instant response gives you flexibility and measurable results.

To get the best out of every single email you send to your clients, it has to be unique. Usual email advertising is boring and tasteless. Nowadays, it’s important to serve your product or service as interesting and exciting as possible! Email today is no longer limited to plain-text, you can add exciting videos, sliding pictures etc. Finally, any online business is loosing valuable customers or potential clients by not exploiting their lists. Your product can be reached just by one click! Click- click- click!