So, you have managed to increase email open rates for your marketing campaigns, but are you earning satisfactory returns as per your marketing spends? There have been many articles discussing methods of performing a successful email campaign, however, the presentation
![10 Things You Shouldn’t Include In Your Email Campaign [Infographic]](https://www.mailigen.com/blog/wp-content/uploads/2017/10/Feature-img-700x300.jpg "10 Things You Shouldn’t Include In Your Email Campaign [Infographic]")
If you’re just about to start creating your first email marketing campaign and you’re keen to make sure everything is top notch, Citipost Mail has put together this comprehensive infographic that is guaranteed to help you nail down the fundamentals
Your subscriber engagement depends not only on WHAT you write in your emails but also HOW you present your text. The usage of eye-catching web fonts will style up your email. Choose a web font that fits the character of
In 2015 Google launched Postmaster Tools for domain reputation understanding. Over time these tools have been tweaked and upgraded and Google anti-spam algorithms (powered by machine-learning) have become more sophisticated and powerful. Now email senders should pay attention to email engagement to get better deliverability in
![Email Delivery: How it Works and Why it Fails [Infographic]](https://www.mailigen.com/blog/wp-content/uploads/2017/09/Featured-image-for-delivery-infographic-700x300.jpg "Email Delivery: How it Works and Why it Fails [Infographic]")
Email delivery is a crucial part of email marketing that is still mysterious to many email marketers. If you are one of them, this infographic is made for you! We have mapped out the journey of your email campaigns from
Marketers need more and more data about customers to nurture the relationship with them. At the same time, people are bored with promotional emails, and only something extraordinary convinces them to give more personal data. It’s crystal clear that marketers
Company’s newsletter sign-up form can also be put in one of the most popular social networks – Facebook. Therefore, signing-up is no more static process, but dynamic one, as it can be positively influenced by friends, relatives and all those already following your news on Facebook Fan page.
Summertime here at Mailigen HQ – you’d think we’d chill but, as our customers around the world won’t stop emailing, we can’t stop either. June-July has been uber productive, and we want to bring you up to speed with the
Recently I have been asked a lot of questions about email deliverability, e.g. how to get more emails delivered in inbox instead of junk, why emails end up in junk, what affects email deliverability, how to improve email deliverability and
When it comes to digital marketing, most successful brands achieve their status because they offer a holistic customer experience – one that brings all the branches of their marketing plan together. When different strategies on different platforms work seamlessly together,
