Connecting effectively with customers is one of the biggest challenges marketers face during the COVID-19 outbreak. While email is often regarded as the best channel to reach them, the question is in knowing what to say. If you capitalize on
People are working from home, organizations are reshaping their offerings and customers are rethinking their needs. As governments impose social distancing guidelines and health officials promote safety measures, many people are prioritizing safety and sanity above all. Your customers want
On behalf of Mailigen I’m proud and excited to announce that Mailigen has been acquired by Pipedrive, the top user-rated CRM that’s used by over 92,000 companies worldwide. It’s no coincidence such a globally successful brand as Pipedrive came calling:
A new decade has begun, and eCommerce email marketing is here to embrace it. Despite countless earlier predictions of its death, today, more than 70 percent of people believe that email will still be relevant in 10 years’ time. What
Sometimes things don’t go your way. Mistakes are made and the customer gets the short end of the stick. As disheartening as it can be, it’s not the end of the world, and here’s why. If you acknowledge your error
Planning an event is an exhaustive (and exhausting) process. Between setting a date, finding a venue, and fine-tuning your guest list, a lot goes into hosting an event. From idea, to planning, to execution, there’s one thing no event can
Holiday emails are a great example of how to reach out to your customers by capitalizing on widely-celebrated events. According to this study, some retailers have reported that up to 30% of their annual sales occur during the holiday season.
In this article, we will go into detail on how to take email marketing to the next level. Specifically, by using targeted mailing lists to refine your broadcasts and generate better results. Despite the common misconception that it might be
Have you ever wondered if your important event or product launch might have gone unnoticed? Or maybe it has been way too long since you first announced it and you fear that your customer base has all but forgotten about
Confirmation email templates are necessary when trying to offer your customers a great experience. In this article, we analyze multiple examples of such emails and offer several template ideas that you can adjust to your needs. Whenever you contact a
