Email marketing is shielded from the fluctuating algorithms that influence most online marketing platforms, making it a reliable tool for generating a loyal audience. But email marketing only works if you’re successful at collecting email addresses. To effectively increase your
Many email marketers have turned to GIFs to add a visual flair that engages their readers in a meaningful way. Unlike other email add-ins, GIF animations are simple to implement and strongly supported across a variety of devices and email
The beginning of the New Year marks a time when consumers are focused on starting new projects, implementing change and planning out the year ahead. Take advantage of this fresh start by sending out targeted “Happy New Year” emails that
There are plenty of ways you can acquire email addresses, from buying a list (which we don’t recommend) to adding a sign-up web form to your landing page, but one of the most effective ways is triggering an internet email
Email marketing is an excellent way to build relationships, engage with potential customers and increase sales for your business. In fact, 74% of marketers who use email consider it the best distribution channel for their content and studies show that
Video email is a powerful marketing tool that allows you to quickly communicate information in an engaging and memorable way, helping to boost brand awareness and drive engagement. To get it right, video email marketing takes careful preparation and planning.
Email blast campaigns enable marketers to reach hundreds or even thousands of people in one go. Unfortunately, some associate the term with irrelevant and unwelcome emails. For many, “blasting” emails to your list is an outdated and unethical practice, no
Growing your email subscriber list doesn’t necessarily equate to increased customer engagement. In fact, as your email list grows, it gets harder to send truly relevant emails to your entire subscriber list at once. Why? Because your customers are all
If you’re wondering how emails get flagged as spam, look no further than the email blacklist. Ending up on an email blacklist means that you have a low-quality list and/or your content has been deemed untrustworthy, resulting in wasted time,
Standing out in your subscribers’ inboxes is easier said than done, especially given that worldwide an average of 306.4 billion emails are sent and received each day—a figure expected to rise to 361.6 billion by 2024. However, up-and-coming marketers shouldn’t
