Author: Janis Rose

Sample B2B emails: 5 ideas for email marketing

Sample B2B emails: 5 ideas for email marketing

Email marketing definitely rules the world in promotion and marketing of brands in B2B. According to Chiefmarketer, 87% of B2B companies rely on email marketing as a channel for lead generation, while 31% claim that email campaigns have the greatest effect

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7 Secrets About Email Marketing [video]

7 Secrets About Email Marketing [video]

Watch and learn the 7 secrets about email marketing today!   Here is a quick breakdown of the video content: Make sure your list has opt-in proof; Create amazing content (focus on giving more value to the customers); You need to

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Email Click Through Rate: What It Is and How to Improve It

Email Click Through Rate: What It Is and How to Improve It

You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.

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Email Open Rate ABC

Email Open Rate ABC

The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.

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Analyzing Email Marketing Campaign Results

Analyzing Email Marketing Campaign Results

If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.

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