Email marketing definitely rules the world in promotion and marketing of brands in B2B. According to Chiefmarketer, 87% of B2B companies rely on email marketing as a channel for lead generation, while 31% claim that email campaigns have the greatest effect
Watch and learn the 7 secrets about email marketing today! Here is a quick breakdown of the video content: Make sure your list has opt-in proof; Create amazing content (focus on giving more value to the customers); You need to
Mailigen Platform Updates: Exclude Campaign Recipients, Visual Code Editor, New Automation IFs and More
Summertime here at Mailigen HQ – you’d think we’d chill but, as our customers around the world won’t stop emailing, we can’t stop either. June-July has been uber productive, and we want to bring you up to speed with the
You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.
Your brand is something people talk about after you have left the room. Our Brand Story Guide will help you to create an authentic brand story in order to connect with your customers, improve your marketing results and tailor the
Even though our strength is technology, our foundations will always be our people and what we believe in. We’ve put together our core values into an infographic, and we’d like you to know the advantages of being a member of
As our customer, you are our hero. We know how challenging it is to achieve new heights, be successful or simply start something new. It is crucial to have somebody by your side providing unconditional support and guidance all the
The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.
If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.
E-mail campaign optimization isn’t merely a thing you do. It’s, well, more like a separate science. In order to optimize an e-mail campaign, you don’t have to learn much — you just have to understand what you can work with and use it. And once you understand, you’ll have an entirely new world to explore.