If you are like us, you love a good visual guide to the key pieces of information you need to do a great job. For instance, next time you create an email newsletter, you may want to rethink the call to action you are using. We went through and extracted some key data points to create this insightful infograph for you to use when creating your next email newsletter – The Anatomy of an Email Newsletter.
Without a doubt you have noticed the wide spread email marketing rule: the more targeted email content is, the more successful it is likely to be. One way you can reach your target audience is by creating segments based on
Automation can be a great tool for marketers. Mailigen RSS allows your email newsletter content to be placed automatically and automate when your email marketing campaign is sent. Marketer, we have created this new function with you in mind to
We’ve been working on the new Mailigen Drag’n’Drop editor for a while and recently some of our clients were given an opportunity to try the new editor while it was still being tested. We are excited to launching it and make it available to all our users.
One of the most useful tools to get revenue data from Internet or email marketing campaign is Google Analytics Ecommerce. With Google Analytics Ecommerce, you will know the exact number of purchases, income of each product and total revenue from the campaign.
Online surveys are a very convenient way to poll your clients and contacts using small investments. Carrying out online surveys gives a chance not only to find out the opinion of a target audience about the quality of your products and services, but also get data that may help in segmenting respondents in groups based on survey answers; thereby, creating options for sending more appropriate e-mails.
Since April 4th, 2011, you can take part in Mailigen’s partner program Commission Junction (CJ.com) affiliate network.
We are very pleased to announce upgrade to Mailigen v2.0. Thanks to our really hard working development team we have prepared some cool features for our following version. Even though some of you have noticed small changes here and there there is actually much more to it that it could seem at first glance.
In January 2011, Mailigen finally joined the S.A.M.E. project, and has updated its email marketing platform to meet the standards introduced by this project. The DMA/Email Experience Council’s project, called S.A.M.E. (Support the Adoption of Metrics for Email), has been introduced to create a unified standard system to use in email marketing reports.
In a recent survey by MarketingSherpa, more than 1100 email marketing specialists were surveyed. It concluded that the one of biggest obstacles to communication in email marketing is creating truly relevant content for email marketing campaigns.