The average consumer’s inbox is full to bursting with emails, each one trying to hook their attention and entice them to open it. A staggering 144 billion emails are sent every day, marking email out as the most used
Personalisation, in the context of email marketing, is the technique of targeting an email campaign to a specific subscriber by leveraging the data and information you have about them. That user information can include first or last name, date of birth, address,
Businesses that have traditionally only used email marketing envy the volume and reach of social media.While it is easy to become enamored with the fast growth of social media networks like Facebook, Instagram, Twitter, etc., there is no denying of
We live in a tactile society. Tell a man that the bench is just freshly painted, and he won’t believe it till he touches it. People love to have a touch-and-feel experience to whatever they buy or at least want
Social media marketing is quite on trend right now. Entrepreneurs, friends and acquaintances flood our Facebook, Twitter, and Instagram feeds with frivolous messages, updates and notifications. Seriously, when was the last time you found something you were looking for in
According to Informatica, an average email list decays at least 30% each year. Tough numbers, right? Here’s the good news: Not all of your disengaged or dormant email subscribers are lost causes. In fact, there are still plenty of ways
So, you have managed to increase email open rates for your marketing campaigns, but are you earning satisfactory returns as per your marketing spends? There have been many articles discussing methods of performing a successful email campaign, however, the presentation
![10 Things You Shouldn’t Include In Your Email Campaign [Infographic]](https://www.mailigen.com/blog/wp-content/uploads/2017/10/Feature-img-700x300.jpg "10 Things You Shouldn’t Include In Your Email Campaign [Infographic]")
If you’re just about to start creating your first email marketing campaign and you’re keen to make sure everything is top notch, Citipost Mail has put together this comprehensive infographic that is guaranteed to help you nail down the fundamentals
Marketers need more and more data about customers to nurture the relationship with them. At the same time, people are bored with promotional emails, and only something extraordinary convinces them to give more personal data. It’s crystal clear that marketers
When it comes to digital marketing, most successful brands achieve their status because they offer a holistic customer experience – one that brings all the branches of their marketing plan together. When different strategies on different platforms work seamlessly together,