Email marketers have long since understood the importance of segmentation. But— more traditional, outdated methods of marketing segmentation look significantly different than modern tactics. Where we once grouped our target audience based on factors like age, location, average household income,
Top 7 Tips to Fuel Subscribers to Your E-mail Lists with a Landing Page Contents Introduction Tip #1: Create a Highly Targeted Landing Page Tip #2: Exemplify the Value Your Newsletter Brings Tip #3: Offer a Subscription Incentive Tip #4:
According to Hubspot, your average customer receives 121 emails every day. When you’re dealing with that much competition, it’s hard to stand out from the crowd. Indeed, many companies send too many irrelevant emails that overwhelm their subs. In fact,
In this guide, we’ll break down the new General Data Protection Regulation (GDPR) law that will took place on May 25th 2018. We’ll look at what GDPR actually means, who needs to pay attention to it, what you need to
The average consumer’s inbox is full to bursting with emails, each one trying to hook their attention and entice them to open it. But to get your’s opened you need a really strong email marketing strategy. A staggering 144 billion
Personalisation, in the context of email marketing, is the technique of targeting an email campaign to a specific subscriber by leveraging the data and information you have about them. That user information can include first or last name, date of birth, address,
Businesses that have traditionally only used email marketing envy the volume and reach of social media.While it is easy to become enamored with the fast growth of social media networks like Facebook, Instagram, Twitter, etc., there is no denying of
We live in a tactile society. Tell a man that the bench is just freshly painted, and he won’t believe it till he touches it. People love to have a touch-and-feel experience to whatever they buy or at least want
Social media marketing is quite on trend right now. Entrepreneurs, friends and acquaintances flood our Facebook, Twitter, and Instagram feeds with frivolous messages, updates and notifications. Seriously, when was the last time you found something you were looking for in
According to Informatica, an average email list decays at least 30% each year. Tough numbers, right? Here’s the good news: Not all of your disengaged or dormant email subscribers are lost causes. In fact, there are still plenty of ways
