Author: Guest

6 Rules for Stellar Email Marketing Copy

6 Rules for Stellar Email Marketing Copy

Americans are bombarded with anywhere from 4,000 to 10,000 advertising messages and well over 100 emails every day. That means email marketers have their work cut out for them when it comes to capturing readers’ attention and inspiring them to

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Best Practices for Email Marketing on Mobile Devices

Best Practices for Email Marketing on Mobile Devices

The scales have tipped. For years, mobile devices were capturing people’s attention in ways that threatened the sovereignty of desktops. Now it’s official: Today, more people open their email on mobile devices than on desktops, and the gap between desktops

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