Creative email content is the only way to make your email newsletter stand out. Employing creativity will make your subscribers look forward to future emails and assist in calling them to action. At a recent Mailigen breakfast meeting, email marketing
In our express interview with Summer Lab 2014 speaker and email guru Tim Watson (Zettasphere and Direct Marketing Association, UK), we found out that behavioral targeting and email automation are now on top in email marketing. What are they and
The new services available on our smartphones in this mobile era are expanding rapidly. Mobile Internet, a never-ending list of applications… yet the SMS function is still there and can be a powerful part of your marketing strategy. Why should
Reading emails on the go and opening a nice looking email newsletter on your mobile phone is something you would expect today… so do your email subscribers. When it comes to mobile email marketing, responsive email design is a solution.
Expert tips are crucial when it comes to improving your email marketing performance. I am sure there are email marketing tips you have heard many times. Yes, the most frequently given tips are in fact the most helpful ones! We
What are the most common mistakes email marketers make again and again despite endless tips? We asked this question to four world-known email marketing experts and here are the 8 most useful tips. Follow them and don’t repeat these mistakes!
There is no one perfect time to send out a marketing email campaign. Why? Because there are just too many variables to deal with. What might work for another company won’t necessarily work for you. The complexities of the email
The marketer’s nightmare… Questions that haunt the marketer in the middle of the night are: “Was my campaign any good?” and “Could I have got a higher Email Open Rate and Email Click Through Rate?” For just like a film
Let’s face it, every mailing list in the world is infested with inactive subscribers. We’re talking about those people who, every time you send out an email campaign, just delete your email without ever looking at its contents. Is it
Exciting news, marketer! We’ve launched Mailigen version 3.0 including the long-awaited A/B split test feature. Moreover, this feature includes four different types of tests that you can perform! You can test different subject lines, from or sender names, email content,