Email marketing metrics are used to observe and adjust the effectiveness of an email campaign. There are many different metrics that campaign managers can get insights from, but only a few give valuable information that can help you improve your
If you ever wondered how to write the perfect marketing email, the following email copywriting tips will certainly help you out. A good marketing email is designed with a goal in mind (conversions, link clicks, sales, etc.). But are there
Have you ever subscribed to an email newsletter on a website in order to receive weekly emails or free eBooks? Then you are on the mailing list of that specific website. But have you ever asked yourself “What is an
I’m sure it has crossed your mind when you accidentally leave the Caps Lock on. And while you quickly fix what you think is a mistake, you can’t help but wonder… Does Capitalization Matter In Email Addresses? In this post,
If you are looking for an answer to what is whitelisting, you have come to the right place. Today, you will learn how getting your email address whitelisted can help your campaigns perform a lot better and improve the relationship
What is a blacklist in the context of email marketing? In today’s article, we will explain everything you need to know about blacklists and the best ways to avoid them.
Do you work in marketing or own a business? Then you probably already know the importance of digital marketing for a company’s success. You can reach millions of potential customers with a few clicks and turn them into buyers for
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In this article, we set out to explore how you can win your prospects’ trust from the very first email. We also go one step further by giving you some business introduction email samples which you can slightly adjust and
Have you ever wondered what it takes to turn inactive subscribers into excited fans? Or switching abandoned carts for repeated purchases? Email is a very strong marketing method, and yet many people are still underestimating its capacities, by limiting themselves