It has been a while since the General Data Protection Regulation has taken a place. Regulation Article 28., Point 3, (f) sub-point for us as processor means that we have to help you as the controller to carry out appropriate technical
In less than six months, the General Data Protection Regulation, from now on referred to as GDPR, will come into force. Regulation is being implemented with the aim of strengthening the protection and limiting the free movement of the personal
When you are making your email marketing campaigns, you can add specific merge tags that can help with email personalization like addressing a person by its name, filing dates or addresses automatically, and so on (see all merge tags that
Imagine a situation where you send out emails to your subscribers, but some of them end up in spam. Or, you are just doing your daily tasks like making email campaigns and sending them out, but you don’t monitor your
In 2015 Google launched Postmaster Tools for domain reputation understanding. Over time these tools have been tweaked and upgraded and Google anti-spam algorithms (powered by machine-learning) have become more sophisticated and powerful. Now email senders should pay attention to email engagement to get better deliverability in
![Email Delivery: How it Works and Why it Fails [Infographic]](https://www.mailigen.com/blog/wp-content/uploads/2017/09/Featured-image-for-delivery-infographic-700x300.jpg "Email Delivery: How it Works and Why it Fails [Infographic]")
Email delivery is a crucial part of email marketing that is still mysterious to many email marketers. If you are one of them, this infographic is made for you! We have mapped out the journey of your email campaigns from
Recently I have been asked a lot of questions about email deliverability, e.g. how to get more emails delivered in inbox instead of junk, why emails end up in junk, what affects email deliverability, how to improve email deliverability and
During the recent years more and more changes and modifications in regional anti-spam laws are being announced. Any company or organization linked to commercial email sending has to comply with the laws of the given region. Mailigen, being one of
It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the deliverability of your campaigns can be improved or impaired.
Customers often ask why emails are not delivered, get blocked or land in the spam folder. There are several reasons why it happens. Very often the main problem is that the sender hasn’t taken care of his reputation and email