Smart marketers know that a perfect email subject line increases email open rates and ROI. We partnered with Alchemy Worx, the world’s largest email marketing agency, to launch a unique email marketing feature: Subject Line Advisor powered by Touchstone. The
How to get leads and how to productively treat them have always been significant issues for marketers. An appropriately-created lead generation landing page is our answer to the first issue; targeted email marketing is the answer to the second. How
Creative email layout is the only way to make your email newsletter stand out. Employing creativity will make your subscribers look forward to future emails and assist in calling them to action. At a recent Mailigen breakfast meeting, email marketing
I want to share with you my own case study on how I increased the email open rate from 20% to 29% by changing the subject line and resending emails to those who hadn’t opened the previous one. I have
Make your email campaigns stand out in crowded inboxes by using symbols in subject lines. We are thrilled to introduce you to Mailigen’s new feature that allows you to easily include symbols in email subject lines. Attract attention with symbols
To make our marketing environment more creative, we have started a brand new activity – learning the tips and tricks of email marketing outdoors! Continuing the monthly breakfasts with our customers, we have carried them over from the office to
Without a doubt you have noticed the wide spread email marketing rule: the more targeted email content is, the more successful it is likely to be. One way you can reach your target audience is by creating segments based on
Automation can be a great tool for marketers. RSS to email newsletter allows your email newsletter content to be placed automatically and automate when your email marketing campaign is sent. Marketer, we have created this new function with you in
Although email marketing is mainly automated, it is still run by humans and is prone to human error. The main idea behind correcting errors in email marketing is response speed, but it’s not the only thing you should be worried about.
Email landing pages are particularly attractive to email marketers, because you can, sometimes explicitly, tell the user what to do and what you expect of him.