Segments and Personalization

Best Subject Lines to Increase Your Open Rate

Best Subject Lines to Increase Your Open Rate

Email marketing has become one of the most-used marketing tools for lead generation, communication, and general revenue increase. But with the increased popularity also came plenty of strategies on how to make sure your customers actually open your emails in

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How to Create Personalized Email

How to Create Personalized Email

Personalized email corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns.

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Segment Your Lists by Email Opens and Clicks

Segment Your Lists by Email Opens and  Clicks

We at Mailigen have launched a new feature allowing email segmentation by opens and clicks. Now with our action based segmentation, you can perform even more targeted email marketing! Email Segmentation is one of the greatest features that allows you

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