Email marketing has become one of the most-used marketing tools for lead generation, communication, and general revenue increase. But with the increased popularity also came plenty of strategies on how to make sure your customers actually open your emails in
Personalisation, in the context of email marketing, is the technique of targeting an email campaign to a specific subscriber by leveraging the data and information you have about them. That user information can include first or last name, date of birth, address,
According to Informatica, an average email list decays at least 30% each year. Tough numbers, right? Here’s the good news: Not all of your disengaged or dormant email subscribers are lost causes. In fact, there are still plenty of ways
You probably have read a lot about how to grow your email list and we hope you have used the best practices to build your subscriber’s database. But what comes next? How to use this valuable data you have collected?
You’ve been there yourself – sooner or later when visiting a company’s website, a sign-up form pops up, asking you to subscribe to an email newsletter. What will motivate you to do so? Take a moment to read some interesting
Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns.
Starting to draw up your email marketing strategy for 2016? Great timing! Over the coming weeks, we will be publishing a series of infographics with helpful email marketing rules for 2016. To get this process rolling, the first infographic is
Imagine that you’re receiving an email from your own company. Would you open a letter that doesn’t even mention who you, the recipient, are? The thought isn’t enthralling, and your subconscious instantly realizes that you’re merely a number in the
We at Mailigen have launched a new feature allowing to segment contact lists by opens and clicks. Now with our action based segmentation you can perform even more targeted email marketing! Segmentation is one of the greatest features that allows
Are you targeting your customers if you send your default, non relevant newsletter to every single subscriber?