Email Delivery and Deliverability

How to Improve Email Delivery to Gmail

How to Improve Email Delivery to Gmail

Information technologies are growing rapidly, including webmail services. Gmail reached 425 million users in 2012, becoming the largest web-based email service in the world. As such, it is crucial for email marketers to be friends with this giant. How does

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How Email Bounces can Affect Deliverability

Bounced emails are like all the supervillains in the world combined. They reduce your income, make your email support provider bill bigger, and can even cause blacklisting of your entire list. Fortunately, though, things are getting better in terms of delivery for the average sender: an Epsilon study suggests that about 4 per cent of email campaigns were bounced in the 3rd quarter of 2010 (mind that the email bounce rate relies heavily on the industry, though).

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A brief Introduction to Email Deliverability

Email deliverability directly influences the effectiveness and reach of your campaign: no one can view an undelivered email or click an unseen link. That’s why good email deliverability is vital to the success of your email marketing campaigns.

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Increase Email Deliverability

You’d be amazed if you saw the spam numbers of today. About 70 per cent of all e-mail sent is spam; furthermore, there are more than 14 billion unwanted email letters sent each day and spam generates annual losses of

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Be cool, don’t SPAM

The definition of email spam is “Unsolicited commercial email”. As an email user, you will encounter less and less email spam because most, if not all, internet service providers (ISPs) and email service providers (ESPs) are well aware that these

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The Six Key Rules not to be identified as SPAM

Unsolicited, unwanted, junk or spam email messages is the term used to describe email messages that customers don’t want. Before sending an email to an existing or potential client you should understand clearly how to follow the Rules and not

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