Information technologies are growing rapidly, including webmail services. Gmail reached 425 million users in 2012, becoming the largest web-based email service in the world. As such, it is crucial for email marketers to be friends with this giant. How does
Customers often ask why emails are not delivered, get blocked or land in the spam folder. There are several reasons why it happens. Very often the main problem is that the sender hasn’t taken care of his reputation and email
Before you send out an email campaign, make sure you’ve created a newsletter sure to sail through spam filters and land in your recipients’ inbox folder. If your message lands in the spam folder, most likely it won’t be read.
Last week, Return Path, the world’s leading email reputation monitoring company, published Global Email Deliverability Benchmark Report of the first half of 2011. The report shows that only four out of every five or 81% of permission-based email gets delivered
Bounced emails are like all the supervillains in the world combined. They reduce your income, make your email support provider bill bigger, and can even cause blacklisting of your entire list. Fortunately, though, things are getting better in terms of delivery for the average sender: an Epsilon study suggests that about 4 per cent of email campaigns were bounced in the 3rd quarter of 2010 (mind that the email bounce rate relies heavily on the industry, though).
Inactive subscribers are not “neutral” anymore. They can harm your business directly. Besides, reengaging email subscribers is cheaper than acquiring new ones. Actually it is 4-8 times cheaper depending on your products.
Email deliverability directly influences the effectiveness and reach of your campaign: no one can view an undelivered email or click an unseen link. That’s why good email deliverability is vital to the success of your email marketing campaigns.
You’d be amazed if you saw the spam numbers of today. About 70 per cent of all e-mail sent is spam; furthermore, there are more than 14 billion unwanted email letters sent each day and spam generates annual losses of
The definition of email spam is “Unsolicited commercial email”. As an email user, you will encounter less and less email spam because most, if not all, internet service providers (ISPs) and email service providers (ESPs) are well aware that these
Unsolicited, unwanted, junk or spam email messages is the term used to describe email messages that customers don’t want. Before sending an email to an existing or potential client you should understand clearly how to follow the Rules and not