Creating a sign-up form and growing the contact database are the first steps in email marketing. What if the email database growth step is missing? The Consulting and Training Center of the Association of Commercial Banks used to send email marketing
With the exploding rise of smartphones marketers are mobilizing their email marketing programs. Some tactics include making emails mobile-friendly, signing up for newsletters via SMS and social media engagement in email list building. Many marketers are finding QR codes are
When you start doing email marketing, what are you proud of? I would guess, you like to see your email list is growing bigger and bigger. But after some time, you have to return to the question – does your
If the subscribers aren’t responding to your emails (not reading or clicking through them), is it okay to email them? The short answer is no, because email marketing is a two-way conversation, and emailing to disinterested customers is everything but one-way communication.
Email list cleaning is a process that you will need to do regularly. However, if sending email costs virtually nothing, why should we clean our email marketing lists in the first place?
Emails are nothing without a call to action. Simply put, they have no real purpose without a call to action. The “action” you want the user to take, can vary. However, if you’re serious about your business, the place where each email ultimately leads to is a landing page.
Have you ever thought about how good it would be if you could simply buy a list of client e-mail addresses in a click? I hope you haven’t, because it is not worth it. Unless you meant renting the list