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How to Perform Lifecycle Email Marketing

How to Perform Lifecycle Email Marketing

Instead of separate email campaigns sent from time to time, email marketers have started to prefer a series of correlated email campaigns covering the full lifecycle of a business. During the Mailigen email marketing breakfast, our head of sales, Andris

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7 Questions to Email Marketing Guru Kath Pay

7 Questions to Email Marketing Guru Kath Pay

In anticipation of the Europe’s leading Internet and digital marketing conference iLive 2013, we’ve asked few questions about email marketing to Kath Pay, email and digital marketing expert from PlanToEngage. She is one of the main speakers at the iLive

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Email Marketing for Group Buying Websites

For group buying or daily deal sites, email marketing is an irreplaceable relationship channel between your business and audience. The unique business model for daily deal sites requires publishing and sharing new content every day. The rapid pace of this emerging channel requires marketers plan for a rapid pace run with efficiencies that enable a reasonable price.

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E-mail marketing for small businesses

E-mail marketing creates brand awareness, which is useful for most, but especially local businesses. If a person knows you from your e-mails (but the person has to actually like you), that person is a lot more likely to choose your products if he or she has been given the opportunity.

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The Six Key Rules not to be identified as SPAM

Unsolicited, unwanted, junk or spam email messages is the term used to describe email messages that customers don’t want. Before sending an email to an existing or potential client you should understand clearly how to follow the Rules and not

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