We live in a tactile society. Tell a man that the bench is just freshly painted, and he won’t believe it till he touches it. People love to have a touch-and-feel experience to whatever they buy or at least want
Your subscriber engagement depends not only on WHAT you write in your emails but also HOW you present your text. The usage of eye-catching web fonts will style up your email. Choose a web font that fits the character of
What does a perfect email campaign look like? A clear message, thoughtful design, eye-catching pictures… However, blocked images can ruin your email campaign, making emails look very different in subscribers’ inboxes – broken, messy and disappointing. Is there a way
What would you prefer to see in your inbox? A plain text email or an attractive email featuring interesting elements such as images, GIFs, cinemagraphs, or videos? I’m sure you must have voted for the later one. When it comes
How to Make Your Main Image Great Again? It takes only three seconds for someone to make an impression about something. For emails, these three seconds are the decisive moment – to leave your email or keep reading it. Of
Have you ever received a gift that is packaged so nicely that you feel sorry to unwrap it? After you have taken care of valuable content for your email campaigns, create an attractive and compelling template design, strengthening the emotional
For most email marketers, an email newsletter is the single most effective tactic for awareness, acquisition, conversion, and retention (GIGAOM Research). When your newsletter imparts the knowledge that your subscribers are looking for, it helps to build up their trust for your
What have been the best marketing emails you’ve received this year? Did they by any chance include stunning images? But what if those images moved… We’re dedicating the fourth infographic in our series on email marketing rules to follow in
You know how sometimes you look at an email design and think it’s nice but there’s nothing really ‘wow’ about it? You can’t expect sudden improvements in results if you keep on using the same old tricks over and over
Never forget that you only have ONE opportunity to make a FIRST impression. Your company’s web page, landing page or email design play a crucial role in creating the first impression of your brand. So keep up with the latest