You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.
Janis Rose, the Co-Founder of Mailigen, was a recent guest on B2B Nation. The series, which is hosted by TechnologyAdvice, is a podcast for B2B sales and marketers with expert opinions & advice on the most important topics in B2B
The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.
If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.
The marketer’s nightmare… Questions that haunt the marketer in the middle of the night are: “Was my campaign any good?” and “Could I have got a higher Email Open Rate and Email Click Through Rate?” For just like a film
Email marketers know that web form is the best way to collect new subscribers for email marketing campaigns. Web forms can be posted in various online resources. You can place them not only in your homepage but also in a
Using email marketing analytics correctly is what separates regular email marketers from good email marketers. Google Analytics is a powerful website tracking tool, which can be used for campaign tracking as well.