Sometimes things don’t go your way. Mistakes are made and the customer gets the short end of the stick. As disheartening as it can be, it’s not the end of the world, and here’s why.  If you acknowledge your error

Planning an event is an exhaustive (and exhausting) process. Between setting a date, finding a venue, and fine-tuning your guest list, a lot goes into hosting an event. From idea, to planning, to execution, there’s one thing no event can

Holiday emails are a great example of how to reach out to your customers by capitalizing on widely-celebrated events. According to this study, some retailers have reported that up to 30% of their annual sales occur during the holiday season.

In this article, we will go into detail on how to take email marketing to the next level. Specifically, by using targeted mailing lists to refine your broadcasts and generate better results. Despite the common misconception that it might be

Have you ever wondered if your important event or product launch might have gone unnoticed? Or maybe it has been way too long since you first announced it and you fear that your customer base has all but forgotten about

Confirmation email templates are necessary when trying to offer your customers a great experience. In this article, we analyze multiple examples of such emails and offer several template ideas that you can adjust to your needs. Whenever you contact a

Through Mailigen’s dashboard, you can easily access real-time analytics that measure the success of your email marketing campaigns. Millions of emails are sent through our platform and we track all of that data to provide you with tools that can

In the competitive world of e-commerce, transactional emails play a crucial role in conducting a successful business. You may not necessarily find them the most important part of your email strategy, but they have the potential to make or break

In today’s modern world, much of our conversation happens through the medium of email. Whether it is for marketing purposes or for personal use, utilizing email’s power has proven to work better and be more efficient than other communication channels

If you don’t know what lead nurturing is, or it isn’t going well for you, then you may be missing some important details. Lead nurturing through email marketing is important because not all leads are ready to buy as soon