Email blast campaigns enable marketers to reach hundreds or even thousands of people in one go. Unfortunately, some associate the term with irrelevant and unwelcome emails. For many, “blasting” emails to your list is an outdated and unethical practice, no
Growing your email subscriber list doesn’t necessarily equate to increased customer engagement. In fact, as your email list grows, it gets harder to send truly relevant emails to your entire subscriber list at once. Why? Because your customers are all
Standing out in your subscribers’ inboxes is easier said than done, especially given that worldwide an average of 306.4 billion emails are sent and received each day—a figure expected to rise to 361.6 billion by 2024. However, up-and-coming marketers shouldn’t
A new decade has begun, and eCommerce email marketing is here to embrace it. Despite countless earlier predictions of its death, today, more than 70 percent of people believe that email will still be relevant in 10 years’ time. What
Sometimes things don’t go your way. Mistakes are made and the customer gets the short end of the stick. As disheartening as it can be, it’s not the end of the world, and here’s why. If you acknowledge your error
Planning an event is an exhaustive (and exhausting) process. Between setting a date, finding a venue, and fine-tuning your guest list, a lot goes into hosting an event. From idea, to planning, to execution, there’s one thing no event can
Holiday emails are a great example of how to reach out to your customers by capitalizing on widely-celebrated events. According to this study, some retailers have reported that up to 30% of their annual sales occur during the holiday season.
In this article, we will go into detail on how to take email marketing to the next level. Specifically, by using targeted mailing lists to refine your broadcasts and generate better results. Despite the common misconception that it might be
Have you ever wondered if your important event or product launch might have gone unnoticed? Or maybe it has been way too long since you first announced it and you fear that your customer base has all but forgotten about
Confirmation email templates are necessary when trying to offer your customers a great experience. In this article, we analyze multiple examples of such emails and offer several template ideas that you can adjust to your needs. Whenever you contact a
