Through Mailigen’s dashboard, you can easily access real-time analytics that measure the success of your email marketing campaigns. Millions of emails are sent through our platform and we track all of that data to provide you with tools that can

In the competitive world of e-commerce, transactional emails play a crucial role in conducting a successful business. You may not necessarily find them the most important part of your email strategy, but they have the potential to make or break

In today’s modern world, much of our conversation happens through the medium of email. Whether it is for marketing purposes or for personal use, utilizing email’s power has proven to work better and be more efficient than other communication channels

If you don’t know what lead nurturing is, or it isn’t going well for you, then you may be missing some important details. Lead nurturing through email marketing is important because not all leads are ready to buy as soon

This article will be of great help to you if you want to write great promotional emails with high conversion rates. We will take a look at email marketing stats, best practices, types of promotional emails and promotional email examples.

In this article, we take a look at how email funnels work, explaining each stage and what it does. Additionally, we cover a few strategies and structures for each of these stages. Successful email marketers have a lot in common

Have you ever felt genuinely impressed with the way an email was written? I know I have! In fact, a good email can mean the difference between total ignorance or an excited reply! And while writing good email copy is

Over the years, email marketing has evolved to be one of the most cost-efficient forms of digital marketing. However, learning the ins and outs of this marketing instrument is often harder than most marketers anticipate. Some things may work for one

In this article, we take a look at how audience segmentation works, why it is effective, and how to create your own segment. Additionally, we cover a few bulletproof segmentation strategies for your email list. Understanding the nuts and bolts

With all the positive rep email marketing has gotten over the last few years, it is safe to say that many businesses consider it a powerful tool. However, email marketing works only if your emails are delivered to the user