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Confirmation Email Templates & Examples

Confirmation email templates are necessary when trying to offer your customers a great experience. In this article, we analyze multiple examples of such emails and offer several template ideas that you can adjust to your needs.

Whenever you contact a business online, you have been accustomed to getting feedback almost immediately. Imagine making a purchase or booking a hotel room and not getting an email in return. That would make you really worried, wouldn’t it?

You will start wondering if there was a problem with your purchase or even worse, that you got scammed!

It all boils down to one important point – responding right away is imperative. From the moment a customer contacts you or makes an online purchase, you have to give immediate feedback on the next steps of their journey.

For this purpose, we use confirmation emails. Let’s have a look at what these emails are and how they can help you maintain trust and engagement with your user base. 

What are confirmation emails

A confirmation email is an automatic response email that is triggered by an action your customer executed. Their primary use is to reassure people that whatever action they partook was successful. This is important in different situations like welcoming them when they register, confirming a booking or reassuring them about a completed purchase. 

But there is more! Other than “confirming” as its name suggests, an email of this type can also convey important information, give directions for the next steps or offer additional buying opportunities. 

Confirmation emails have high open and click-through rates, so up-selling additional related offers is certainly a smart move on your side. They help you strengthen the bond between you and your (potential), showing them you genuinely care about them.

Furthermore, for different situations, there are different types of emails you can send. We will be exploring most of them here, providing you with additional confirmation email templates that you can use in different cases. 

Order Confirmation emails

Order confirmation emails are used to confirm an order a customer has performed through your website or application. As they usually sent following a money transaction, they reassure your clients that their order was completed successfully.

These emails are imperative as they create a sense of security and trust in the way you conduct your business. 

Eye-catching copy and great design goes a long way, so check out these examples we selected and why we think they are a great way to convey your message.

Order confirmation email examples 

Here are a few examples to illustrate how great order confirmation emails look like.

Example 1: Polaroid Originals

In this example we can see some slick design and some important information shared with the customer:

  • A short introduction adding more personality and reassuring the customer that their purchase is on its way. 
  • A complete order summary with relevant information, including the order ID, so the user can easily refer to it if needed. 
  • Concise product descriptions with photographs and pricing with a clear overview of their purchase. 

Example 2:  Teespring

Modern and fresh, this email presents your latest purchase in an original manner. 

In addition to the relevant information like order number and price summary, it is a great example of how order confirmation emails can be used for more engagement. Pay attention to the Social media button on the button and the opportunity to contact both the business and the seller with the touch of a button.

Example 3:  Chewy

This email presents a clean and somewhat formal design that emphasizes the brand and adds interactivity with an animated gif on the top. 

And while this example is less personal, it still contains all the information related to the purchase. Notice the blue button placed above each order for tracking – This is a great way to offer additional value with your email.

Order confirmation email templates

Here are a couple of order confirmation templates you can use for your campaigns when you are confirming the orders or purchases of your customers: 

Here are a few subject lines to choose from:

  • Thank you for your order
  • Thanks for your purchase
  • Your [Company Name] order is being processed

Next, the body, or the short introduction that will make the email more personal:

Version 1

Hello [Customer Name], 

Thank you for your purchase! Your [order ID] will be shipped within [length of shipping] days. We will send you an email as soon as your parcel is on its way.

Thank you for your purchase, 

Best Regards, 
[Company Name] or [Owner name]

Version 2

Thank you for your purchase [Customer Name]! 

Your order is being processed and should arrive to your destination within [days for delivery]. Thank you again for your purchase. We would love to hear from you once you receive your items. 

Kind Regards, 
The [Company Name] sales team

Follow up with all the relevant data like the price summary illustrated with the product’s pictures.

When available, you can add tracking info to the parcel or even a call to action button that will help people track their order

Additionally, you can add the Billing address and recipient in this part, so your customer can make sure that their goods will be delivered to the right one.

Finish it up by adding a coupon for their next purchase (if it fits your business model) and a couple of links to related products that might interest them to capitalize on the opportunity for an upsell. 

Booking Confirmation Emails

This type of confirmation email is vital whenever someone books a hotel, restaurant, event, car rental, etc. 

By sending a booking confirmation, you will guarantee that your customer has all the necessary information about the timing and place of their reservation. 

Here are some nice email designs we picked for you that show how a good booking confirmation email should look:

Booking confirmation email examples

Example 1: Airbnb

Excellent clean design that impeccably follows the brand image. The email introduces how your room looks, followed with all the needed information: check-in and check-out dates, your host contact details, and itinerary. 

Additionally, there’s a “Change Your Reservation” button that you can use to adjust the details of your order. 

Example 2: Car Rental

Here, you get a good look at the car you’ll be driving in, and information on the dates of your booking. 

Under the pricing summary, there’s an option to content the support team, in case you have a question or problem, which makes the email even more valuable to the one reading it.

Example 3: Event 

This email presents all the pertinent information like the date, hours and address – all accessible at a glimpse.  A small breakdown for the event’s day is also present as an introduction for the reader. 

Furthermore, this email can be used as your schedule, since the whole agenda is displayed on the bottom. 

Example 4: Barber Appointment

This barber sends a 2-part booking confirmation with a pending/confirmed status. The pleasant and stylish email has a colorful design and holds all the information one might need for this kind of appointment: time, date and type of service. 

Booking confirmation email templates

Have a look at these two booking confirmation templates and feel free to use them as your own:

Version 1: Hotel 

Subject Line: Your booking at [venue/hotel] is confirmed


Dear [Customer Name], 

We are pleased to inform you that your booking [booking id] is confirmed. 

Your check-in : [date-time]
Your checkout : [date-time]

Reservation details:

[Add room type]
[Add number of people]
[Add summary of pricing]

Sincerely awaiting your visit, 
[Hotel manager name]

Version 2: Restaurant Reservation

Subject Line: Thank you for your reservation at [Restaurant Name]


Hello [Customer Name], 

Thank you for making a reservation.

We are expecting you on [Date/time]. 

We look forward to your visit and hope we will be enjoying your meal experience at [Restaurant Name] as much as we will be enjoying your company. 

See you very soon /[or day of reservation], 

[Restaurant manager/owner name]

Registration confirmation emails

Registration confirmation emails are crucial for people that want to know whether their registration was successful or not. It is also a great way to lead your customers through the next steps. These types of emails are mostly used for online registration of events, webinars, applications, etc. 

Registration confirmation email examples

The emails below are perfect examples to illustrate how a great registration confirmation email should look like.

Example 1: Airbnb

Another example coming from Airbnb, this email offers a great starting point to anyone that wants to become a host. It lays out the steps you need to take in a clear and intuitive manner, offering an overview even to complete beginners.

Example 2: Webinar

Short and sweet, this clean design gets right to the point. You are presented with a countdown to the start of the webinar. What’s more, you even get CTA buttons on the bottom to help you add the date and time to your personal calendar. 

Example 3:  Codeverse

When registering to Codeverse, you are welcomed with the email above, and get instantly pointed in the direction of your first trial class. A clear and concise way to get you started on your coding journey.

Registration confirmation email templates

Subject lines

  • Your registration for [Company Name] is confirmed
  • Registration Confirmation 
  • Welcome to [Company Name]
  • Let’s get you started


Hello [Customer Name], 

We’re happy that another great person just joined our incredible community of [number of members] innovators and forward thinkers. 

Start with the basics:

To get you started, try out these three simple tasks that will help you understand our platform:

Task 1 [for example login]
Task 2 [for example create an entry]
Task 3 [for example use a basic feature]

Beyond the basics:
Remember to check out our tutorials [here – link] and sign up for your first 10 lessons on how to use the [Company name] platform. 

You can also visit our digital workshop and meet other marketers that want to change the way we view an advertisement. 

Thank you for joining, let’s make great things happen together!

[Name of Support employee]

Subscription confirmation emails

These emails are autoatically sent right after a new user signs up. They are used to confirm anything from newsletter subscriptions to forum signups.

Difference between single and double opt-in 

Single opt-in – The user will start receiving emails without an email confirmation. This means you will get more subscribers, but will also be subject to spam and fake emails.

Double opt-in – The user needs to confirm their email by clicking a link they receive on their email address. 

The latest type of opt-in is an excellent way to ensure that your subscribers didn’t enter a fake address or made a typo. We have covered the topic in more depth here.

Furthermore, a subscription confirmation email will probably be your first contact with your prospects, so make sure you pay close attention to the smallest of details.

Subscription confirmation email examples

Here are some great examples of subscription confirmation emails.

Example 1 – Double opt-in Carpool

Let’s start with this well-designed example of a subscription confirmation email. Not only it looks really good and fresh, but it also gives you 3 links at the bottom where you can learn more about their service, consult them for answers or visit their Facebook page.

Example 2 – Sidecar

For a first email, it clearly sets the tone from a design point of view. However, aside from the minimalistic elements, this email introduces the company mission and values, as well as the features they are offering. 

Example 3 – Chipotle

With great copy and brand design, this Chipotle email sets you up with easy access to their shops and products from the start. Simple, versatile and complete.

Subscription confirmation email templates

Version 1

Subject Lines:

  • Your subscription confirmation
  • Please confirm your subscription with [Company Name]
  • Did you just contact us?
  • [Company name ] needs you to verify your email address


Hi there!

Thank you for signing up.

To get you started, please click on the button below to confirm your email address. It will only take a couple of seconds.

If you didn’t submit your email address to join our subscriber list, just ignore this.

[Company Name] support team.

Version 2

Subject Lines:

  • Thank you for signing up for [Company Name]
  • Welcome to [Company Name]


Hello [Subscriber Name],

Welcome to our family! In order to complete your the sign-up process and make use of your [discount code or other offers], please click on the button below.

[Enter button]

If the button doesn’t work, you can also click on the link below.

[Enter link]

Kind Regards, 
[Company marketing executive Name]

Feedback confirmation email

Feedback confirmation emails are sent to users when they contact a company for any given reason. 

Their goal is to keep the customer reassured, while they are waiting, that their email was received.

Feedback confirmation email examples

Below are some feedback confirmation email examples that we discovered and were impressed with.

Example 1: Thank you 

BloDock offers a very simple, yet ultra-stylish example to let the customer know that his email was received.

Example 2: Sun Industries

A bit more elaborate than the first one, it still conveys the same message, but adds links to social media, giving more engagement options to the reader. 

Feedback confirmation email templates

Subject Lines:

  • We received your message!
  • Thank you for contacting [Company Name]
  • We got your email!


Hello [Username], 

Thank you for contacting us. We will try to answer your question as soon as possible. 

All emails are answered within [enter number of hours] by our support team. In the meantime, feel free to go through our FAQs [enter hyperlink] to see if your question can be answered there.

We appreciate your patience, 
[Company name] Support Team

And that’s it! We hope that the information provided in this article highlights the importance of confirmation emails. 

Have a good look at the examples we provided and try to use it as “brain fuel” for your ideas. Likewise, feel free to use any of the confirmation email templates included in this post, adapting them to your needs as you see fit. 

Confirmation Email Templates & Examples
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