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Mailigen Hosts the First Email Marketing Workshop in China

Mailigen has hosted the first email marketing workshop in China. We started a series of workshops in Europe, Asia and the United States to teach and promote high quality, professional email marketing.

The initiative of educating international marketing environment was born November 15 when Mailigen joined the members of International Email Marketing Summit (IEMS) that brings together the world’s best email marketing experts to discuss the latest trends, promote best practices and provide case study analysis. The first workshop was held in Riga, Latvia.

The second workshop was held in Beijing, China, at Hyundai Motor Building, December 4. It was hosted by Sijie Lu, the head of Mailigen China office. While email marketing best practices were presented by the guest lecturer from Europe, Arturs Bernovskis, Mailigen CFO and co-founder.

During the workshop in China, local marketing professionals in tourism, health care, business consulting and other fields were educated on various email marketing subjects such as

  • email delivery to Chinese email service providers
  • email marketing campaign automation
  • segmentation
  • analysis of results
  • integrations with social media
  • relevant content
  • email designs

Janis Rose, CEO of Mailigen, states,

“We not only teach industry best practices, but also work at real case studies and search for the best solutions for each client. During the workshop, one of our clients received from our experts a real strategy of email marketing integration with social media.”

Workshops will continue to be held each month throughout several other countries within Asia, Europe and the United States. The next workshops will be held in Ukraine and Russia. Follow our information about workshops and join us!

Mailigen Hosts the First Email Marketing Workshop in China
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