The beginning of the New Year marks a time when consumers are focused on starting new projects, implementing change and planning out the year ahead. Take advantage of this fresh start by sending out targeted “Happy New Year” emails that tap into your audience’s current needs and aspirations.
In this article, we’ll share eight “Happy New Year” email templates to help you re-engage with your target audience, boost sales and start the new year off right.
Table of contents
- Round up your users’ yearly activity
- Reflect on your business’s top achievements
- Ask for feedback
- Give thanks
- Encourage customers to stock up on products for the year ahead
- Entice your audience with a deal so good it’s impossible to resist
- Get subscribers excited about the upcoming year
- Send your best wishes
1. Round-up your users’ yearly activity
Personalized emails add a human touch to your messaging that builds trust and helps you to connect with your readers in a more meaningful way. A personalized email greeting to usher in the new year provides a powerful opportunity to check in with your customers one-on-one, so to speak, about how the past twelve months played out.
One way to do this is by giving users a look at their unique activity with your business over the last year. If you can pull the right data and metrics, customers are often fascinated to find out how much they’ve used or interacted with your product or service over the past 365 days.
Digital music service Spotify does this well with their ‘Wrapped’ email campaign that shows users their most-played songs and podcasts over the past year.
Why it’s effective: This clever concept reminds users of how much they’ve engaged with the service while prompting them to immediately re-engage with the platform.
Rideshare service Lyft also provides a collection of intriguing stats in their email message, which show users how loyal they’ve been to the brand.
Why it’s effective: Personalized New Year emails with seemingly mundane and silly statistics, such as a user’s longest ride, give readers fun insights that at best inspire them to break their own records in the coming year or share their stats with friends, and at worst gives them a smile.
2. Reflect on your own business’s top achievements
If you regularly publish content or release new products, you could create a round-up based on your own most popular items. This way, your readers won’t just see their own top pieces of content or products, but they’ll also get to take a look at your business’s top achievements and why they matter.
Take this example from video hosting company Vimeo: they’ve included staff favorites, the year’s best videos and the company’s biggest milestones.
Why it’s effective: This is a great way of demonstrating your company’s current values and visions for the future. When customers can meaningfully align with your brand’s values and mission, they’re more likely to continue engaging with you.
3. Ask for feedback
Given that it’s usually a period of reflection, it makes sense to send customers a prompt for feedback during the run-up to New Year’s Day. You can use this customer feedback to see if you truly achieved your past year’s goals, set new goals for the upcoming year, or identify overall areas of improvement.
This “Happy New Year” email sample from automated branding platform Tailor Brands asks customers to take three minutes out of their day to provide some input and in return rewards them with a 50% discount on any purchase.
When customers agree to comment on your business’s current offering they’re actively investing time and energy, so if your budget allows, make sure to offer a reward to those who do.
Why it’s effective: Customers love to feel appreciated by the brands they spend time and money with. Regular customers can also provide high-quality feedback that’s vital for improving your business.
4. Give thanks
At the end of the year, consumers often think about the kinds of products and subscriptions they’re engaged with and reevaluate if they want to continue using them going forward.
Sometimes all you need to do to prevent churn is say a simple “thank you” to your customers for being a part of the journey with you, similar to how you thank your new customers for joining your community in a welcome email. A thank you is best done when it’s authentic and personalized, so make sure to include the customer’s first name and personal details when shaping your messaging.
In their new year email greeting, clothing brand J.Crew’s CEO sends a genuine thank you note paired with a request for honest feedback.
Why it’s effective: A personal message coming directly from the brand’s CEO makes customers feel valued and special. Often, this level of personalization could be all your customers need to continue supporting your brand.
5. Encourage customers to stock up on products for the year ahead
Marketers know that the end of the year is a great time to encourage customers to purchase their favorite products to stock up for the year ahead.
If you run an ecommerce subscription service like BirchboxMan, your customers are probably used to trying different products each month and may remember a few stand out options.
Why it’s effective: Some people like to begin the year with a full stock of their favorite products. Nudging your readers with a gentle reminder to prepare for the year ahead is an effective way of closing the loop.
6. Entice your audience with a deal so good it’s impossible to resist
The holiday season can be an expensive time for consumers. Given all of the Black Friday, Christmas, Hanukkah and Cyber Monday shopping sprees, it’s possible that your readers won’t be in the mood to splurge or may even want to stop shopping altogether for a short while. This is where you can entice them with a deal on New Year’s Day that’s so good it’s impossible to resist.
Take this example from clothing store Madewell: they’re not afraid of starting the new year with a bang by offering their readers a full 40% off.
A large discount like this one may seem like a lot, but it’s sometimes necessary to convince consumers to keep shopping after the holiday period is over. Promotional emails also pair well with captivating email preheaders and subject lines that entice readers to open, click through and take action right away
Why it’s effective: Big discounts help you stand out from the crowd and encourage shopped-out readers to engage with your brand.
This eye-catching email design from custom photo gift company Artifact Uprising also prompts readers to make a purchase before it’s too late—in this case, the end of the year.
Notice how they cleverly word the discount code as “RSVP” to prompt readers to take immediate action. They also make sure to use an eye-catching animated GIF in their email to grab their readers’ attention and stand out in their inboxes.
Paying extra attention to small details like this can be what pushes your reader towards making the decision to engage.
Why it’s effective: Using New Year’s Eve as a deadline reminds readers of limited availability and encourages them to make a quick decision.
7. Get subscribers excited about the upcoming year
Most people make New Year’s resolutions—often about which habits they’ll break or take up over the course of the upcoming year.
Clothing company Net-a-Porter taps into this tradition by giving readers a list of beauty resolutions to follow in the New Year.
They cleverly sprinkle call-to-action (CTA) buttons throughout their email so subscribers can easily purchase the products they may need to complete each resolution.
Why it’s effective: People love to make New Year’s resolutions and this email template makes it easy for your audience to include your brand in this tradition.
8. Send your best wishes
Following a busy holiday period, sometimes you may want to simply send out a short New Year’s Eve/Day greeting message that wishes your subscribers well in the new year.
While quick and to the point, new year wishes still effectively get your business in front of your audience to help keep you top of mind, like this email from clothing store Banana Republic:
Why it’s effective: Fun, simple and on-brand email greetings that double as a greeting card is sometimes all you need to bring your reader’s a slice of joy that keeps them engaged.
The new year is a unique opportunity to connect with your target audience through email marketing campaigns.
As you try these new year templates, remember to look at analytics and user engagement and track how your subscribers respond. By using these templates you can make more meaningful connections with your readers and kick off your year right.