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Holiday Email Templates & Samples To Send To Your Customers

Holiday emails are a great example of how to reach out to your customers by capitalizing on widely-celebrated events. According to this study, some retailers have reported that up to 30% of their annual sales occur during the holiday season. This is a good reason to double-down on your email marketing efforts during this time.

There’s a good reason why holiday emails are successful. They are usually short, offer good deals and play on their great timing for shopping. 

Consumers often rely on these for ideas, promotions, and offers for their shopping sprees in those specific periods. This undeniably creates business opportunities because customers tend to spend more during the holidays. 

Your holiday emails should contain the following few key characteristics:

  • A catchy subject line related to the holiday or offer 
  • A clear focus on the holiday you are sending wishes for 
  • A short intro with your best wishes if applicable 
  • A related promotion to the holiday 
  • A clear Call to Action that will draw traffic to your business website. 
  • Discount codes are often hunted for, especially on holidays. Try to include one if your business model supports it. 

The focus of our article today will be to present you with holiday email templates that you can use yourself throughout the year on different occasions.

Furthermore, we will analyze some great examples from different industries that should give you some ideas about the best practices when sending holiday emails.

So, let’s get started with our examples and corresponding holiday email templates. Remember to check the dates on your email marketing schedule for each one of these. 

Halloween Emails – October 31 

Halloween is an annual holiday celebrated each year on October 31

It originated with the ancient Celtic festival of Samhain when people would light bonfires and wear costumes to ward off ghosts.

Best known for the spookiness and sweets, it’s a good opportunity for businesses to promote Halloween-themed products. Pumpkins, ghosts, bats, cemeteries, all of these things make for a good Halloween greeting. 

Even though you aren’t selling candy, you shouldn’t pass on the chance to promote yourself for Halloween. Your customers might expect some kind of a sale or offer, and smart copy might just get you that click from your recipient.

Halloween Email Example

The message of this email plays on the main Halloween themes of spookiness and of course, pumpkin spice flavored liqueur through a CTA. 

But more importantly, apart from promoting their staple Halloween drink, they add value to their content by giving out a cocktail recipe involving the product itself. 

Finally, another CTA invites the recipient to explore similar products and visit their website. 

Our two following holiday email templates reinforce the spirit of Halloween through thematic wording and festive emojis in the subject lines: 

Halloween Email Template 1 

Subject Line: 👻 Halloween Book sale X% off 👻

Hello [Name], 

Don’t miss out on our spooky sale of horror books for Halloween.

[Add CTA] Save [x%] on horror and fiction books.

[Add Halloween-related items section with image links].

Not a fan of horror? We got you covered! Use the code HALLOWEEN20 on our website and get 20% off on your next purchase before November 10.

Happy Halloween from [Company Name]! 

Halloween Email Template 2

Subject Line: 🦇Spooktacular Deals!🕸 🕷

[Name], What will it be?

Trick [Add TRICK button] or Treat [ Add TREAT button]? [Both buttons should lead to different offer coupons.]

By shopping in one of our stores from Friday to Sunday, win one of our mysterious prizes! Scary and spooky atmosphere guaranteed.

Check out our spooky offers for a once-in-a-year treat:

[Add CTA] Up to 70% off!

Wait, there’s more!

By subscribing to our newsletter before Halloween, you have the chance to win a year-long discount on our website.

Just follow this link and get started on your scariest adventure!

Happy Halloween!

Thanksgiving Emails – 4th Thursday of November

Thanksgiving is a national holiday in the United States, celebrated on the fourth Thursday of November. It is also celebrated in Canada, on the second Monday in October. 

It’s a day reserved for spending time with your loved ones and expressing your gratitude. This is a good occasion to highlight the family values of your business and reinforce your relationship with your customers by showing that you are grateful for their loyalty. 

Thanksgiving Email Example

Clearly highlighting family values, this email’s content shows how well-themed copy can be impactful. 

They add a CTA to emphasize their involvement and care and simultaneously offer a holiday sale, playing on the customer’s emotions. 

What follows are two of our own holiday email templates, that embrace the spirit of Thanksgiving by thanking the customer and emphasizing the importance of family.

Thanksgiving Email Template 1 

Subject Line: 🦃 The best Thanksgiving dinner with our exclusive offer 🦃

Dear [Name], 

Thank you for being our loyal customer and sticking with us throughout the years.

To express our gratitude, we have a special offer for you on our line of [thanksgiving related items] to help you enjoy the best Thanksgiving dinner with your loved ones.

 [Add CTA] See promo

Enjoy your turkey roast, have a Happy Thanksgiving and a great holiday season,

[Your Name]
[Store Name] Owner!

Thanksgiving Email Template 2

Subject Line: Thank you for your business 

Dear [Name], 

 This holiday is the perfect occasion to let you know that we are thankful for your trust and for your contribution to our growth.

Please accept this gift coupon as our token of gratitude
[Add CTA] Get Gift

Our team and I send you warmest wishes for the holidays and we wish you and your family a Happy Thanksgiving.

[Your Name]
[Company Name] Owner!

Black Friday Emails – Friday after Thanksgiving

Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. 

It’s mostly known for the shopping frenzies and usually, the biggest sales of the year occur on Black Friday. Specific and limited offers create fear of missing out (FOMO) on a great discount. 

Black Friday Email Example

This email example shows the main features of a Black Friday promotional email. 

First, there’s the information that everyone wants to know, which is the discount you’ll be getting.

Next, a one-timer with an even more interesting offer (65% off) on a specific item to catch the attention of the recipient. All of this followed by related items that might interest and give gift ideas to the customer. 

Black Friday Email Template

In our Black Friday holiday email template, we are aiming for FOMO in the subject line, as well as upselling opportunities with additional offers in the email body.

Subject Line: Black Friday discounts – Only 2 days left!⏰

Hi [Name], 

The waiting is over and it’s finally that time of the year again.

Get on your shopping binge and don’t miss this once-in-a-year chance to get 40% on all our lineup of [Different types of products or services you offer] until Saturday morning.

 Want more? We got more!
Get our [Staple Promotional Product] at 70% off!
[Add CTA] Go to Sale.

More products you might like:
[Add section with product ideas on special discounts]

Thanks for shopping at [Company name]!

Cyber Monday – Monday after Thanksgiving

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. 

It’s the online equivalent to Black Friday and offers a chance for smaller retailers to compete with large chains. 

Cyber Monday Email Example

The intent of this email is clear – it creates fear of missing out and simultaneously informs the consumer about the discounts they will get on checkout. 

It plays on the customer’s brand knowledge without clearly giving ideas on what to shop for, instead inviting them to visit the website for more information. In short, a teaser of some sort. 

Cyber Monday Email Template

Subject Line: Today’s The Day! Cyber Monday Savings Inside!

Dear [Name], 

Did you miss Black Friday? We got you covered!

No need to worry, here’s one more chance to save up on our courses and online certificate programs with our Cyber Monday deal.

Take your social media marketing to the next level with our specialized tools:

 Product 1:
[Add Image link and description of offer] 50% off social media marketing certificates [Add CTA]

Product 2:
[Add Image link] 30% off Social Marketing classes [Add CTA]

Don’t miss out – the sale ends at 5 pm on Tuesday.

Christmas Emails – December 25

Christmas commemorates the birth of Jesus Christ. Additionally, Christmas makes one think about heart-warming family gatherings with presents, decorating trees, and Santa Claus.

For the adults running the household, this means hunting for presents to delight their loved ones. With today’s busy schedules, the Christmas holiday period is hectic and often stressful. 

Thus, banking on time-saving features and special gift offers has become one of the best ways to attract customers with your email for Christmas gift-hunting. 

Christmas Email Example

This Christmas promo from Puma has all the traditional promotional offers and adds something even more appealing for the customer. Free overnight shipping is a great way to convert sales, especially in the busy Christmas season. 

There’s also the usual 50% holiday sale and a section with secondary offers like gift cards that can also be easily purchased if you’re running late on your schedule.

Christmas Email Template 1

Our first holiday email template for Christmas focuses exactly on that; quick delivery and good discounts. 

Subject Line: Order now – Get it tomorrow – 30% off Christmas special!

Dear [Name], 

It must be exhausting running around hunting for the best present in crowded malls and stores. Don’t worry, we’ve got a solution for you!

Order from our online shop now and lighten your busy holiday schedule by getting your items shipped to your door before Christmas!

Enjoy 30% off on all our lineup of products and surprise your loved ones with the gift they deserve.

We wish you a Merry Christmas!

[Add CTA]
Go to SaleCheck out these great gift ideas on special:
[Special Offer section with image links]

Christmas Email Template 2

This next Christmas email template is there to show you that you don’t always have to promote and offer discounts. Sometimes a good word on a special occasion can help you nurture your relationship with your customers. 

Subject Line: It’s beginning to feel a lot like Christmas! 🎄

Hello [Name], 

 You must have a lot going on today, but we still wanted to drop a note wishing a Merry Christmas and Happy Holidays to you and your loved ones.

We feel honored to have been of service to you in the past year and can’t wait for the next one with new goals and even greater success. 

Blessings to you and your family,

[Your name] from [Company Name]!

Valentine’s Day Emails – February 14

It’s the day when people show their affection to others by sending cards, flowers or chocolates.

On Valentine’s, romantic partners offer each other gifts, which is a great opportunity for businesses to increase sales. Companies can easily target their public by gender and drive their sales up with appropriate ideas and offers for their customers.  

Valentine’s Day Email Example

Starbucks pushes its product, which is coffee, as something that you might consider offering to your romantic partner instead of chocolates or flowers. 

A simple, yet powerful message is conveyed through original copywriting, that shows they don’t hesitate to go against tradition. 

As you scroll down, additional offers to draw the customer are one click away. 

Valentine’s Day Email Template

Subject line: Get a special gift for your special someone 💑

Dear [Name], 

Love is all you need, but offering a gift from our line inspires smiles and kisses.

Browse our offers to find a gift to inspire…
[Add CTA]For Her [Add CTA] For Him
…and surprise your significant other with the perfect gift.

With Love,
[Name] from [Company Name]!

St-Patrick’s Day Emails – March 17

Saint Patrick’s Day, or the Feast of Saint Patrick, is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick, the foremost patron saint of Ireland. 

The holiday has evolved into a celebration of Irish culture with parades, special foods, music, dancing, drinking and a whole lot of green. Saint Patrick’s Day is a global party, and by using the appropriate imagery, businesses can get creative and show their social and fun side.  

St-Patrick’s Email Example

This whole design screams St-Patrick’s. Green, food, rainbows and a pot of gold. Uber Eats banks on the tradition that there will be a lot of drinking and promotes their food delivery service. 

Meaning, even if you are tipsy, food is only minutes away without having to mess about in the kitchen

St-Patrick’s Email Template

Subject Line: 🍀 It’s your lucky day!🍀

Hi [Name], 

How are those party preparations going?

Enough green beer in the keg or is it already half-empty before the celebration’s even started?

No worries!

Check out our special St-Patricks discount on a wide selection of whiskeys and craft beers [replace with your product].

[Add CTA] Visit our online shop

Feeling Lucky? Just enter the code LUCKYIRISH and get free overnight shipping on all orders made before 2 PM.

Happy St-Paddys!
From [Company Name]!

Easter Emails: Date Varies 

Easter is more than just a major Christian holiday that is celebrated all over the world. It has been widely commercialized and thus appears to the wider public. It can fall anywhere between March 22 and April 25, and you should consult this calendar to find the exact date.

It is also associated with getting presents, hunting for chocolate eggs and the Easter Bunny. Kids nowadays expect a little bit extra than just the plain foil-wrapped chocolate eggs, and therein lies the opportunity for businesses to drive their sales up. Easter-themed toys, clothes or accessories, anything to make those little rascals happy.

Easter Email Example

What makes this email great isn’t only the slick design, but also the interactivity it gives to the user. It invites you to participate in an Easter egg hunt, where the prize is discount coupons for your next purchase.

It also creates a bit of FOMO, highlighting the limited availability of said prizes. 

Easter Email Template

Subject Line: Hop over to our Easter sale – Save x% on your next purchase

Hi [Name], 

Before bunnies start hopping in your backyard, and you are too busy chasing them, care to check out our special Easter discounts?

Don’t hesitate to jump on the occasion and treat yourself for the holidays!

[Add CTA] Get x% Off

Just enter the promotional code EASTERXSALE upon checkout and you’re good to go.

Happy Easter from [Company Name]!

Earth Day Emails – April 22

Earth Day is an annual event celebrated around the world on April 22 to demonstrate support for environmental protection.

It’s a great day for businesses to show their care for the environment, while at the same time open upsell opportunities. 

Earth Day Email Example

This promotion gives the customer an incentive to buy from the store by playing on their environmental awareness.

No special discounts here, but an occasion to see a tree planted because of your purchase.

This part shows how the company is actively involved in environmental protection and invites the client to also participate just by making a simple purchase.

Earth Day Email Template 

Subject Line: Celebrate the 🌍 With [Company Name]

Hi [Name], 

To support environmental protection, we are offering a free 100% natural reusable bag with every purchase on Earth Day (April 22).

[Add CTA] Order Online

Or claim yours in one of our shops now [Link to shop locator]

Check our discounted 100% natural products:
[Add products section]

Keep the Earth clean,
[Company name]!

Parting Thoughts

Throughout this post, we’ve demonstrated how holiday emails can create good opportunities for businesses to promote when consumers are willing to spend more.

Additionally, a holiday email mustn’t always be a promotional one. They can serve to reinforce your relationship with your customers, showing that you care for them in those important moments.

We hope our holiday email templates will serve you well when adapting them to your own marketing message. For more inspiration, you can check out this post. Find out how you can use cold calling scripts to drive sales.

Holiday Email Templates & Samples To Send To Your Customers
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