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How Effective is Email Marketing?

Effectiveness of email marketing can be measured in many different ways – ROI, Open Rate, Click-Trough rate and include many criteria to consider.

We would like to share with you some interesting industry related information from Marketing Sherpa, one of the leading market research and analysis company’s on the web.

In the graph below you can see how effectiveness of email marketing purpose was changing, survey was completed by more than 1,400 email marketing industry members and answers may surprise you.

Over last 4 years majority strongly believes that email marketing effectiveness has been and will increase, against 16% that think it will decrease.

email marketing effectiveness

How Effective is Email Marketing?
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