Businesses that have traditionally only used email marketing envy the volume and reach of social media.While it is easy to become enamored with the fast growth of social media networks like Facebook, Instagram, Twitter, etc., there is no denying of the potential email marketing holds with 3.7 billion email users worldwide and if you combine the two you can get astonishing results.
Use Social Media to Engage and Generate Leads
Platforms like Instagram that have more than 800 million monthly active members are especially attractive to email marketers. Brands can showcase themselves on Instagram very effectively and by building engagement with interested users they can be lead forward into the sales funnel and encouraged to transact. Essentially, the function of Instagram is to increase the brand visibility and nurture the leads into sales.
Some practical tips on using Instagram to expand your email marketing list:
Optimize the Instagram Profile
The very first step for acquiring email leads through Instagram is to add a simple signup form in the bio section where you can include an URL. These online forms will be extremely helpful in generating high-quality leads for your email marketing campaign.
You also don’t have to lose sleep over creating signup forms; there is a whole bunch of email marketing services that you can use to create tailor-made signup forms for integration into your Instagram and other social media accounts.
Ensure that the form is easy to fill but has enough fields for capturing the profile of the lead. You should also, however, desist from making the form so exhaustive that people tire at filling it up and quit.
To encourage your Instagram users to sign up, it is a good strategy to offer incentives that are attractive to your followers on Instagram and present something of value to them. Typically, these could be special discounts, promo codes, free entry to a certain level of a contest, product samples, etc. The list is only limited by your imagination.
Feed Valuable Content to Your Leads to Nurture Them
After the leads have been captured, you must form a very clear idea about their profile; what do they like, what social media pages do they follow, how and what do they buy online, and what is their expectation from your brand.
The sooner you complete profiling the better you can target them with segmented and personalized email campaigns that they will find attractive, useful, and enticing. Be sure to account for location, gender, age, buying history, recent purchases, interests, and any discernible patterns in their behavior.
Even though your sole interest is to make a sale, you should pay attention to make the user experience satisfying so that they are happy and spread recommendations about your brand.
Once you have managed to collect sufficient signups for your email campaign, you should initiate your subscribers by sending them valuable content, as well as deals and discount offers that will deliver value and keep them hooked to your brand.
Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.