Participating in CeBIT 2012 for the first time, Mailigen reached a milestone within the first few days of exhibition obtaining numerous new prospects fromEurope. CeBIT 2012 was held in Hanover, Germany from March 6th to 10th.
CeBIT is the digital industry’s biggest and most international event, bringing together several thousands of companies from all around the world to present the latest achievements and future trends.
We have set an expansion goal in Europe and the priority is to build innovative email marketing solutions for the global market. The CeBIT 2012 audience was among the first to see our latest features – the unique platform for email and SMS, innovative drag’n’drop editor, email personalization with dynamic RSS content and other tools and features.
Presented our new complex marketing solution that exceeds traditional email marketing capacity
We were happy to see marketers from Europe are well versed in the basics of email marketing. It allowed us to talk about specific solutions for individual business. We got the chance to surprise them as well, as we presented our latest marketing solutions, which included united SMS and email platform. Due to the interaction at the event, we obtained significant number of subscribers from Germany, UK and Benelux, as well as the USA, India and Brazil. The exhibition provided us with a great opportunity to meet our foreign clients, share the experience, hear out their wishes and needs, and of course to see the latest trends in the industry, says CEO of Mailigen, Janis Rose.
Planning to develop the platform in additional European languages
Originally, the main goal was to conquer Asia and U.S. markets, and Mailigen is already available in English, Russian, Chinese and Latvian. But Europe`s technical innovations are developing so fast, we want to strengthen our positions there as well. The European market is very fragmented and each country demands an individual approach. Therefore we are planning to localize Mailigen into German, French and Spanish languages and also open offices in other European countries, says Rose.
What excited us?
CeBIT is like a delicacy for technology gourmets. From 3D projectors, digital whiteboards, tablets and wide range of mobile applications to innovative medical equipment, new Audi A7 and dancing robots, all the best was there! Here is our TOP3:
Sharing opinion offline
It’s almost the same as in Facebook or Google+. You can press a „Like” button in Facebook or add a „+” sign in Google Plus if you like a text or a picture. In this case, you can press „like” in offline. It means that persons has a chip that contains information about his profiles in social networks, he puts it in the device and the message about what he likes automatically appears in his social network profiles.
New generation car rental
From now on you will not have to bother about going to a car rental service, hsign a contract and take a car there. A mobile application will do it for you! The app will show you the nearest cars you can get and you will be able to choose between any of them and afterwords leave it wherever you want.
There are cities, for example, Moscow, that are developing united supervisory system where all the important functions are connected in one big network (traffic lights, video surveillance cameras etc.). It`s something like „Big brother is watching you” 🙂