Email Marketing Blog

Latest trends and tips in email marketing

Segment Your Lists by Email Opens and Clicks

Segment Your Lists by Email Opens and  Clicks

We at Mailigen have launched a new feature allowing email segmentation by opens and clicks. Now with our action based segmentation, you can perform even more targeted email marketing! Email Segmentation is one of the greatest features that allows you

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7 Questions to Email Marketing Guru Kath Pay

7 Questions to Email Marketing Guru Kath Pay

In anticipation of the Europe’s leading Internet and digital marketing conference iLive 2013, we’ve asked few questions about email marketing to Kath Pay, email and digital marketing expert from PlanToEngage. She is one of the main speakers at the iLive

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Sharing Our CeBIT 2013 Experience

Sharing Our CeBIT 2013 Experience

Having returned from Hannover, Germany where the world’s leading high-tech event CeBIT 2013 was held, we are full of energy and inspiration to put into practice the freshest digital trends. As well, we are happy that more and more German

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5 Reasons Mobile SMS Marketing Is Worth It

5 Reasons Mobile SMS Marketing Is Worth It

When everybody is talking about smartpones, applications and mobile internet, it may seem that mobile SMS marketing is somewhat secondary. But actually, rise of smartpones stimulates the usage and reach with mobile devices. If people spend more time on mobile

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Excursion to the Bakery „Liepkalni”

Excursion to the Bakery „Liepkalni”

Last weekend, our Mailigen local team went to one of Latvians’ favorite bakeries, „Liepkalni”, which is situated southeast of Latvia. We were lucky enough to win this trip last spring at a mass media sports game. There was a specific

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Mixing Affiliate Marketing with Social Media

Mixing Affiliate Marketing with Social Media

You know social can be a powerful tool to assist with your affiliate marketing program but social media works best when integrated with other marketing programs. It can make your life a little easier by increasing your presence on the

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