Last week, Return Path, the world’s leading email reputation monitoring company, published Global Email Deliverability Benchmark Report of the first half of 2011. The report shows that only four out of every five or 81% of permission-based email gets delivered
With the exploding rise of smartphones marketers are mobilizing their email marketing programs. Some tactics include making emails mobile-friendly, signing up for newsletters via SMS and social media engagement in email list building. Many marketers are finding QR codes are
When you start doing email marketing, what are you proud of? I would guess, you like to see your email list is growing bigger and bigger. But after some time, you have to return to the question – does your
Email marketing service provider, Mailigen, announces expansion of their corporate presence with a new office location in Beijing, China.
The new version introduces several significant changes to the dashboard: we have introduced a calendar and an account information panel; and we’ve put an emphasis on the knowledge base.
Writing email subject lines is often guesswork, and, like copywriting, your ability to write a strong subject line can depend on “the flow of the moment”, not only your past experience.
We are very pleased to announce upgrade to Mailigen v2.0. Thanks to our really hard working development team we have prepared some cool features for our following version. Even though some of you have noticed small changes here and there there is actually much more to it that it could seem at first glance.
Using email marketing analytics correctly is what separates regular email marketers from good email marketers. Google Analytics is a powerful website tracking tool, which can be used for campaign tracking as well.
Bounced emails are like all the supervillains in the world combined. They reduce your income, make your email support provider bill bigger, and can even cause blacklisting of your entire list. Fortunately, though, things are getting better in terms of delivery for the average sender: an Epsilon study suggests that about 4 per cent of email campaigns were bounced in the 3rd quarter of 2010 (mind that the email bounce rate relies heavily on the industry, though).
Relevant email makes users happy, makes them act, and makes you happy in the end, as sending relevant emails increases the ROI (Return On Investment) of your entire list.