Inactive subscribers are not “neutral” anymore. They can harm your business directly. Besides, reengaging email subscribers is cheaper than acquiring new ones. Actually it is 4-8 times cheaper depending on your products.
If the subscribers aren’t responding to your emails (not reading or clicking through them), is it okay to email them? The short answer is no, because email marketing is a two-way conversation, and emailing to disinterested customers is everything but one-way communication.
Email deliverability directly influences the effectiveness and reach of your campaign: no one can view an undelivered email or click an unseen link. That’s why good email deliverability is vital to the success of your email marketing campaigns.
Email list cleaning is a process that you will need to do regularly. However, if sending email costs virtually nothing, why should we clean our email marketing lists in the first place?
Although email marketing is mainly automated, it is still run by humans and is prone to human error. The main idea behind correcting errors in email marketing is response speed, but it’s not the only thing you should be worried about.
Email landing pages are particularly attractive to email marketers, because you can, sometimes explicitly, tell the user what to do and what you expect of him.
Emails are nothing without a call to action. Simply put, they have no real purpose without a call to action. The “action” you want the user to take, can vary. However, if you’re serious about your business, the place where each email ultimately leads to is a landing page.
E-mail marketing creates brand awareness, which is useful for most, but especially local businesses. If a person knows you from your e-mails (but the person has to actually like you), that person is a lot more likely to choose your products if he or she has been given the opportunity.
Have you ever thought about how good it would be if you could simply buy a list of client e-mail addresses in a click? I hope you haven’t, because it is not worth it. Unless you meant renting the list
Autoresponders are underestimated. An email autoresponder can be used to set up follow-up email which you can employ in a million ways.