Email Marketing Blog

Latest trends and tips in email marketing

E-mail marketing for small businesses

E-mail marketing creates brand awareness, which is useful for most, but especially local businesses. If a person knows you from your e-mails (but the person has to actually like you), that person is a lot more likely to choose your products if he or she has been given the opportunity.

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The importance of the unsubscribe link

Never underestimate the unsubscribe link in email. Although it is what it is – in many cases a lost client – you can reinforce your way of thinking and make the most out of your unsubscribes. There are many different

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Increase Email Deliverability

You’d be amazed if you saw the spam numbers of today. About 70 per cent of all e-mail sent is spam; furthermore, there are more than 14 billion unwanted email letters sent each day and spam generates annual losses of

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Words NOT to Use In Email

There are words that are boring for the subscriber, and interesting for the spam filter. To ensure interesting emails that are more likely to be opened and received, not only you must write good headlines and interesting copy. You must

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Be cool, don’t SPAM

The definition of email spam is “Unsolicited commercial email”. As an email user, you will encounter less and less email spam because most, if not all, internet service providers (ISPs) and email service providers (ESPs) are well aware that these

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The Six Key Rules not to be identified as SPAM

Unsolicited, unwanted, junk or spam email messages is the term used to describe email messages that customers don’t want. Before sending an email to an existing or potential client you should understand clearly how to follow the Rules and not

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