The high increase of smartphones this year has caused surprising results in email viewership on mobile devices. Email open rates on mobile devices have grown by 34% compared with the previous six month period! The world’s leading email certification and
The Internet is chock full of sites and blogs about email marketing. Staying on top of the latest trends by reading articles, blog posts and studying best practices is a crucial part of being a good marketer. You’re busy, so we thought we’d streamline the process for you a bit.
We made a Top 10 of the best Email Marketing Resources worth reading, adding to your bookmarks and subscribing to content. Happy reading!
For group buying or daily deal sites, email marketing is an irreplaceable relationship channel between your business and audience. The unique business model for daily deal sites requires publishing and sharing new content every day. The rapid pace of this emerging channel requires marketers plan for a rapid pace run with efficiencies that enable a reasonable price.
Mailigen Founder, Arturs Bernovskis, recently attended the first email marketing conference in Russia and Mailigen participated in a session discussing Open Mail Format (OMF) technology. OMF is an open standard for tagging email, the open standard displays information in mailboxes
One of the most useful tools to get revenue data from Internet or email marketing campaign is Google Analytics Ecommerce. With Google Analytics Ecommerce, you will know the exact number of purchases, income of each product and total revenue from the campaign.
10 to 13 October 2011, Russia hosted its first email marketing conference “Mailing Conference 2011”. Russian marketers clearly marked their up-coming trend: Russia looks towards the West and is more than serious to reach global standards. Mailigen, one of Europe’s
We’ve been working on some exciting new, easy to use, features and are proud to announce Mailigen automated segmentation. This is a completely unique capability – No other email marketing service offers fully automated segmentation. Integrating online surveys in e-mail
Marketers know there is no one formula for an ideal email marketing campaign. The secret to success is testing and optimizing emails. In-depth analysis of previous results and well-considered changes in email elements can significantly boost your email marketing ROI.
Last week, Return Path, the world’s leading email reputation monitoring company, published Global Email Deliverability Benchmark Report of the first half of 2011. The report shows that only four out of every five or 81% of permission-based email gets delivered
With the exploding rise of smartphones marketers are mobilizing their email marketing programs. Some tactics include making emails mobile-friendly, signing up for newsletters via SMS and social media engagement in email list building. Many marketers are finding QR codes are