According to Informatica, an average email list decays at least 30% each year. Tough numbers, right? Here’s the good news: Not all of your disengaged or dormant email subscribers are lost causes. In fact, there are still plenty of ways
You probably have read a lot about how to grow your email list and we hope you have used the best practices to build your subscriber’s database. But what comes next? How to use this valuable data you have collected?
Have you started planning your holiday marketing campaigns? The National Retail Federation is forecasting that this year’s (2017) online sales will increase by 3,6 to 4.0 percent, to as much as $682.0 billion. During the holidays, buyers are bombarded with messages, so
Imagine a situation where you send out emails to your subscribers, but some of them end up in spam. Or, you are just doing your daily tasks like making email campaigns and sending them out, but you don’t monitor your
So, you have managed to increase email open rates for your marketing campaigns, but are you earning satisfactory returns as per your marketing spends? There have been many articles discussing methods of performing a successful email campaign, however, the presentation
![10 Things You Shouldn’t Include In Your Email Campaign [Infographic]](https://www.mailigen.com/blog/wp-content/uploads/2017/10/Feature-img-700x300.jpg "10 Things You Shouldn’t Include In Your Email Campaign [Infographic]")
If you’re just about to start creating your first email marketing campaign and you’re keen to make sure everything is top notch, Citipost Mail has put together this comprehensive infographic that is guaranteed to help you nail down the fundamentals
Your subscriber engagement depends not only on WHAT you write in your emails but also HOW you present your text. The usage of eye-catching web fonts will style up your email. Choose a web font that fits the character of
In 2015 Google launched Postmaster Tools for domain reputation understanding. Over time these tools have been tweaked and upgraded and Google anti-spam algorithms (powered by machine-learning) have become more sophisticated and powerful. Now email senders should pay attention to email engagement to get better deliverability in
![Email Delivery: How it Works and Why it Fails [Infographic]](https://www.mailigen.com/blog/wp-content/uploads/2017/09/Featured-image-for-delivery-infographic-700x300.jpg "Email Delivery: How it Works and Why it Fails [Infographic]")
Email delivery is a crucial part of email marketing that is still mysterious to many email marketers. If you are one of them, this infographic is made for you! We have mapped out the journey of your email campaigns from
Marketers need more and more data about customers to nurture the relationship with them. At the same time, people are bored with promotional emails, and only something extraordinary convinces them to give more personal data. It’s crystal clear that marketers
