In this article, we take a look at newsletter best practices for Twitter stars, Instagram celebrities and all influencers looking to make a name for themselves. Are you trying to build up a following online? In recent years, more and

Email marketers have long since understood the importance of segmentation. But— more traditional, outdated methods of marketing segmentation look significantly different than modern tactics. Where we once grouped our target audience based on factors like age, location, average household income,

Have you ever thought about how to ask for feedback from your subscribers? Even though statistics can give you good insight into your audience’s wishes and needs, they can rarely provide a full understanding of what is going on in

Have you ever wondered what makes confirmation emails important?  And what it is that a business tries to achieve through sending these seemingly unimportant messages? Today we will explain the purpose of a confirmation email, including tips to write and

In 2019, almost any skill or talent can lead to a genuine business idea, thanks to the perks of the world-wide-web. This is why more and more people choose to leave their day job behind and explore the unknown, through

Email marketing metrics are used to observe and adjust the effectiveness of an email campaign. There are many different metrics that campaign managers can get insights from, but only a few give valuable information that can help you improve your

If you ever wondered how to write the perfect marketing email, the following email copywriting tips will certainly help you out. A good marketing email is designed with a goal in mind (conversions, link clicks, sales, etc.). But are there

Have you ever subscribed to an email newsletter on a website in order to receive weekly emails or free eBooks? Then you are on the mailing list of that specific website. But have you ever asked yourself “What is an

I’m sure it has crossed your mind when you accidentally leave the Caps Lock on. And while you quickly fix what you think is a mistake, you can’t help but wonder… Does Capitalization Matter In Email Addresses? In this post,

If you are looking for an answer to what is whitelisting, you have come to the right place. Today, you will learn how getting your email address whitelisted can help your campaigns perform a lot better and improve the relationship