Is your email marketing strategy not responsive enough to bring high conversions? Then, friends, it is not the mistake of this useful tool, but the lagging lies on your approach. Email marketing can still be an influential tool which can
The verdict is in: mcommerce is the new ecommerce. With over 40% of emails opened on mobile devices first, it is now more important than ever to get your brand’s email marketing down to a tee. From newsletters to cart
Email Marketing is the mainstay of modern marketing. You don’t believe me? No worries. Check out McKinsey & Co report that clearly states that US companies acquire 40 times more customers through emails than Facebook and Twitter combined. In short
Americans are bombarded with anywhere from 4,000 to 10,000 advertising messages and well over 100 emails every day. That means email marketers have their work cut out for them when it comes to capturing readers’ attention and inspiring them to
The scales have tipped. For years, mobile devices were capturing people’s attention in ways that threatened the sovereignty of desktops. Now it’s official: Today, more people open their email on mobile devices than on desktops, and the gap between desktops
What would you prefer to see in your inbox? A plain text email or an attractive email featuring interesting elements such as images, GIFs, cinemagraphs, or videos? I’m sure you must have voted for the later one. When it comes
Are you sick of sending email campaigns that just aren’t being opened? Are you wondering what you can specifically do to improve open rates for future campaigns? While there are many factors which contribute to achieving the best possible open
On April 6 Mailigen and Sumo presented an exclusive webinar about building and monetizing email lists. Janis Rose, Mailigen founder and CEO, and Troy Stites, Growth & Optimization Specialist at Sumo, shared revealing experience and useful tips for making money
Staying in contact with your growing audience via your ecommerce store can be stressful — but it needn’t be. Email automation is a simple and effective way to grow leads and improve customer relationships without having to spend a fortune
Starting a business is called a venture for a very good reason. The definition of a venture is “a risky or daring journey or undertaking,” and that is a very good description of most startups. On average, more than half
