When you are making your email marketing campaigns, you can add specific merge tags that can help with email personalization like addressing a person by its name, filing dates or addresses automatically, and so on (see all merge tags that
We live in a tactile society. Tell a man that the bench is just freshly painted, and he won’t believe it till he touches it. People love to have a touch-and-feel experience to whatever they buy or at least want
Social media marketing is quite on trend right now. Entrepreneurs, friends and acquaintances flood our Facebook, Twitter, and Instagram feeds with frivolous messages, updates and notifications. Seriously, when was the last time you found something you were looking for in
According to Informatica, an average email list decays at least 30% each year. Tough numbers, right? Here’s the good news: Not all of your disengaged or dormant email subscribers are lost causes. In fact, there are still plenty of ways
You probably have read a lot about how to grow your email list and we hope you have used the best practices to build your subscriber’s database. But what comes next? How to use this valuable data you have collected?
Imagine a situation where you send out emails to your subscribers, but some of them end up in trash. And you ask yourself – why do my emails go to spam? Or, you are just doing your daily tasks like making
So, you have managed to increase email open rates for your marketing campaigns, but are you earning satisfactory returns as per your marketing spends? Whether you are a B2C or B2B organization below is a list of email marketing mistakes that
Your subscriber engagement depends not only on WHAT you write in your emails but also HOW you present your text. The usage of eye-catching web fonts will style up your email. Choose a web font that fits the character of
In 2015 Google launched Postmaster Tools for domain reputation understanding. Over time these tools have been tweaked and upgraded and Google anti-spam algorithms (powered by machine-learning) have become more sophisticated and powerful. Now email senders should pay attention to email engagement to get better deliverability in
![Email Delivery: How it Works and Why it Fails [Infographic]](https://www.mailigen.com/blog/wp-content/uploads/2017/09/Featured-image-for-delivery-infographic-700x300.jpg "Email Delivery: How it Works and Why it Fails [Infographic]")
Email delivery is a crucial part of email marketing that is still mysterious to many email marketers. If you are one of them, this infographic is made for you! We have mapped out the journey of your email campaigns from
