Email marketing has become one of the most-used marketing tools for lead generation, communication, and general revenue increase. But with the increased popularity also came plenty of strategies on how to make sure your customers actually open your emails in
Today is the day! Mailigen launched a brand new trigger that will positively change the way you automate your emails. Along with being able to add a trigger based on the subscribed list or segment updated list field, and a
Personalisation, in the context of email marketing, is the technique of targeting an email campaign to a specific subscriber by leveraging the data and information you have about them. That user information can include first or last name, date of birth, address,
We live in a tactile society. Tell a man that the bench is just freshly painted, and he won’t believe it till he touches it. People love to have a touch-and-feel experience to whatever they buy or at least want
Marketers need more and more data about customers to nurture the relationship with them. At the same time, people are bored with promotional emails, and only something extraordinary convinces them to give more personal data. It’s crystal clear that marketers
Wouldn’t it be nice if your email campaigns ran themselves? Using email marketing automation effectively can get you close. With proper planning and implementation, email automation can help eliminate tedious and mundane tasks, cutting time and cost. Automated emails are
If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.
Last week, Return Path, the world’s leading email reputation monitoring company, published Global Email Deliverability Benchmark Report of the first half of 2011. The report shows that only four out of every five or 81% of permission-based email gets delivered
When you start doing email marketing, what are you proud of? I would guess, you like to see your email list is growing bigger and bigger. But after some time, you have to return to the question – does your
Emails are nothing without a call to action. Simply put, they have no real purpose without a call to action. The “action” you want the user to take, can vary. However, if you’re serious about your business, the place where each email ultimately leads to is a landing page.