In less than six months, the General Data Protection Regulation, from now on referred to as GDPR, will come into force. Regulation is being implemented with the aim of strengthening the protection and limiting the free movement of the personal
When you are making your email marketing campaigns, you can add specific merge tags that can help with email personalization like addressing a person by its name, filing dates or addresses automatically, and so on (see all merge tags that
You probably have read a lot about how to grow your email list and we hope you have used the best practices to build your subscriber’s database. But what comes next? How to use this valuable data you have collected?
Mailigen Platform Updates: Exclude Campaign Recipients, Visual Code Editor, New Automation IFs and More
Summertime here at Mailigen HQ – you’d think we’d chill but, as our customers around the world won’t stop emailing, we can’t stop either. June-July has been uber productive, and we want to bring you up to speed with the
With the exploding rise of smartphones marketers are mobilizing their email marketing programs. Some tactics include making emails mobile-friendly, signing up for newsletters via SMS and social media engagement in email list building. Many marketers are finding QR codes are
When you start doing email marketing, what are you proud of? I would guess, you like to see your email list is growing bigger and bigger. But after some time, you have to return to the question – does your
Email list cleaning is a process that you will need to do regularly. However, if sending email costs virtually nothing, why should we clean our email marketing lists in the first place?
Although email marketing is mainly automated, it is still run by humans and is prone to human error. The main idea behind correcting errors in email marketing is response speed, but it’s not the only thing you should be worried about.
Have you ever thought about how good it would be if you could simply buy a list of client e-mail addresses in a click? I hope you haven’t, because it is not worth it. Unless you meant renting the list