Email marketing has become one of the most-used marketing tools for lead generation, communication, and general revenue increase. But with the increased popularity also came plenty of strategies on how to make sure your customers actually open your emails in
The average consumer’s inbox is full to bursting with emails, each one trying to hook their attention and entice them to open it. But to get your’s opened you need a really strong email marketing strategy. A staggering 144 billion
Today is the day! Mailigen launched a brand new trigger that will positively change the way you automate your emails. Along with being able to add a trigger based on the subscribed list or segment updated list field, and a
Personalisation, in the context of email marketing, is the technique of targeting an email campaign to a specific subscriber by leveraging the data and information you have about them. That user information can include first or last name, date of birth, address,
Businesses that have traditionally only used email marketing envy the volume and reach of social media.While it is easy to become enamored with the fast growth of social media networks like Facebook, Instagram, Twitter, etc., there is no denying of
So, you have managed to increase email open rates for your marketing campaigns, but are you earning satisfactory returns as per your marketing spends? Whether you are a B2C or B2B organization below is a list of email marketing mistakes that
Did you know that online shoppers can spend up to $4.45 billion on Thanksgiving & Black Friday? Be wise and make the most of the time when your customers are ready and willing to spend more than usual. As you compete
Personalized email corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns.
Without a doubt you have noticed the wide spread email marketing rule: the more targeted email content is, the more successful it is likely to be. One way you can reach your target audience is by creating segments based on
Writing email subject lines is often guesswork, and, like copywriting, your ability to write a strong subject line can depend on “the flow of the moment”, not only your past experience.