email personalization

Best Subject Lines to Increase Your Open Rate

Best Subject Lines to Increase Your Open Rate

Email marketing has become one of the most-used marketing tools for lead generation, communication, and general revenue increase. But with the increased popularity also came plenty of strategies on how to make sure your customers actually open your emails in

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How to Create Personalized Email

How to Create Personalized Email

Personalized email corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns.

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