Starting to draw up your email marketing strategy for 2016? Great timing! Over the coming weeks, we will be publishing a series of infographics with helpful email marketing rules for 2016. To get this process rolling, the first infographic is
There is no one perfect time to send out a marketing email campaign. Why? Because there are just too many variables to deal with. What might work for another company won’t necessarily work for you. The complexities of the email
I want to share with you my own case study on how I increased the email open rate from 20% to 29% by changing the subject line and resending the email to those who hadn’t opened the previous one. I
Yahoo has made changes to their accounts that haven’t been accessed in over 12 months. Yahoo users who haven’t logged into their accounts at least once every 12 months will lose their accounts. Inactive accounts will be released and will
Mailigen team has just returned from „Mailing Day 2013” the international conference on email and SMS marketing held in St. Petersburg, Russia from 19 to 20 June. At the conference, we were talking about life-cycle marketing that is a quite
We at Mailigen have launched a new feature allowing to segment contact lists by opens and clicks. Now with our action based segmentation you can perform even more targeted email marketing! Segmentation is one of the greatest features that allows