Starting to draw up your email marketing strategy for 2016? Great timing! Over the coming weeks, we will be publishing a series of infographics with helpful email marketing rules for 2016. To get this process rolling, the first infographic is
So when is the best time to send an email campaign? The truth is – there is no perfect time to send out a marketing email campaign. Why? Because there are just too many variables to deal with. What might
I want to share with you my own case study on how I increased the email open rate from 20% to 29% by changing the subject line and resending emails to those who hadn’t opened the previous one. I have
We at Mailigen have launched a new feature allowing email segmentation by opens and clicks. Now with our action based segmentation, you can perform even more targeted email marketing! Email Segmentation is one of the greatest features that allows you
