This year, the magic numbers are 22–23%! This is the average email open rate in email marketing. However, keep in mind that this also varies by industry. The great thing is that “average” is the midway between the best and
The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.
The marketer’s nightmare… Questions that haunt the marketer in the middle of the night are: “Was my campaign any good?” and “Could I have got a higher Email Open Rate and Email Click Through Rate?” For just like a film