Watch and learn the 7 secrets about email marketing today! Here is a quick breakdown of the video content: Make sure your list has opt-in proof; Create amazing content (focus on giving more value to the customers); You need to
We live in a tactile society. Tell a man that the bench is just freshly painted, and he won’t believe it till he touches it. People love to have a touch-and-feel experience to whatever they buy or at least want
Marketers need more and more data about customers to nurture the relationship with them. At the same time, people are bored with promotional emails, and only something extraordinary convinces them to give more personal data. It’s crystal clear that marketers
Wouldn’t it be nice if your email campaigns ran themselves? Using email marketing automation effectively can get you close. With proper planning and implementation, email automation can help eliminate tedious and mundane tasks, cutting time and cost. Automated emails are
Did you know that online shoppers can spend up to $4.45 billion on Thanksgiving & Black Friday? Be wise and make the most of the time when your customers are ready and willing to spend more than usual. As you compete
The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.
Creative email layout is the only way to make your email newsletter stand out. Employing creativity will make your subscribers look forward to future emails and assist in calling them to action. At a recent Mailigen breakfast meeting, email marketing
Amazing how deep he can get into your email strategy and find the right remedy for your campaign if necessary. Yes, that’s him, Tim Watson! He has over 9 years of experience specializing in email marketing. Through his consultancy work
Are you targeting your customers if you send your default, non relevant newsletter to every single subscriber?
Last week, Return Path, the world’s leading email reputation monitoring company, published Global Email Deliverability Benchmark Report of the first half of 2011. The report shows that only four out of every five or 81% of permission-based email gets delivered