With the exploding rise of smartphones marketers are mobilizing their email marketing programs. Some tactics include making emails mobile-friendly, signing up for newsletters via SMS and social media engagement in email list building. Many marketers are finding QR codes are
Writing email subject lines is often guesswork, and, like copywriting, your ability to write a strong subject line can depend on “the flow of the moment”, not only your past experience.
Bounced emails are like all the supervillains in the world combined. They reduce your income, make your email support provider bill bigger, and can even cause blacklisting of your entire list. Fortunately, though, things are getting better in terms of delivery for the average sender: an Epsilon study suggests that about 4 per cent of email campaigns were bounced in the 3rd quarter of 2010 (mind that the email bounce rate relies heavily on the industry, though).
Email list cleaning is a process that you will need to do regularly. However, if sending email costs virtually nothing, why should we clean our email marketing lists in the first place?
Autoresponders are underestimated. An email autoresponder can be used to set up follow-up email which you can employ in a million ways.
Never underestimate the unsubscribe link in email. Although it is what it is – in many cases a lost client – you can reinforce your way of thinking and make the most out of your unsubscribes. There are many different
You’ll love the difference! Smart email marketing is the easiest, most effective and also most affordable way to keep your customers coming back, and at the same time increase the number of your customers and most importantly increase your sales.