So, you have managed to increase email open rates for your marketing campaigns, but are you earning satisfactory returns as per your marketing spends? Whether you are a B2C or B2B organization below is a list of email marketing mistakes that
You know how sometimes you look at an email design and think it’s nice but there’s nothing really ‘wow’ about it? You can’t expect sudden improvements in results if you keep on using the same old tricks over and over
How to get leads and how to productively treat them have always been significant issues for marketers. An appropriately-created lead generation landing page is our answer to the first issue; targeted email marketing is the answer to the second. How
Email landing pages are particularly attractive to email marketers, because you can, sometimes explicitly, tell the user what to do and what you expect of him.
Emails are nothing without a call to action. Simply put, they have no real purpose without a call to action. The “action” you want the user to take, can vary. However, if you’re serious about your business, the place where each email ultimately leads to is a landing page.