Personalisation, in the context of email marketing, is the technique of targeting an email campaign to a specific subscriber by leveraging the data and information you have about them. That user information can include first or last name, date of birth, address,
Social media marketing is quite on trend right now. Entrepreneurs, friends and acquaintances flood our Facebook, Twitter, and Instagram feeds with frivolous messages, updates and notifications. Seriously, when was the last time you found something you were looking for in
Summertime here at Mailigen HQ – you’d think we’d chill but, as our customers around the world won’t stop emailing, we can’t stop either. June-July has been uber productive, and we want to bring you up to speed with the
We at Mailigen have launched a new feature allowing to segment contact lists by opens and clicks. Now with our action based segmentation you can perform even more targeted email marketing! Segmentation is one of the greatest features that allows
Are you targeting your customers if you send your default, non relevant newsletter to every single subscriber?
I love saving time, and automation is a great way to do just that. Recently, I attended an Entrepreneur’s Conference and one of the speakers talked about how he bootstrapped his business with no outside investment. One of the key
For group buying or daily deal sites, email marketing is an irreplaceable relationship channel between your business and audience. The unique business model for daily deal sites requires publishing and sharing new content every day. The rapid pace of this emerging channel requires marketers plan for a rapid pace run with efficiencies that enable a reasonable price.
Relevant email makes users happy, makes them act, and makes you happy in the end, as sending relevant emails increases the ROI (Return On Investment) of your entire list.
Inactive subscribers are not “neutral” anymore. They can harm your business directly. Besides, reengaging email subscribers is cheaper than acquiring new ones. Actually it is 4-8 times cheaper depending on your products.
In the chart below you can see how effective are different email marketing tactics rated by B2B and B2C marketers. Delivering content relevant to a segment – has been rated as the highest in terms of tactical effectiveness.