You’ve been there yourself – sooner or later when visiting a company’s website, a sign-up form pops up, asking you to subscribe to an email newsletter. What will motivate you to do so? Take a moment to read some interesting
Inactive subscribers are not “neutral” anymore. They can harm your business directly. Besides, reengaging email subscribers is cheaper than acquiring new ones. Actually it is 4-8 times cheaper depending on your products.
If the subscribers aren’t responding to your emails (not reading or clicking through them), is it okay to email them? The short answer is no, because email marketing is a two-way conversation, and emailing to disinterested customers is everything but one-way communication.