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What is email marketing?

Email marketing made simple. What it is, how it works, where to use it?

E-mail marketing is one of integral parts for any business today. Whether you have a plan for it or no – product updates, news updates or just birthday greeting messages are considered to be part of email marketing. It is cheap, efficient and the fastest way to get your message to your target audience. AND it is proven that email marketing has the highest ROI out of any of marketing channels right now.

Email marketing definition in more technical terms is well explained by WikiPedia.

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

  • sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
  • sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • adding advertisements to e-mails sent by other companies to their customers, and
  • sending e-mails over the Internet, as e-mail did and does exist outside the Internet

Why to use email marketing for your business? It’s easy to reach masses of potential customers just by one click! Instant response gives you flexibility and measurable results.

To get the best out of every single email you send to your clients, it has to be unique. Usual email advertising is boring and tasteless. Nowadays, it’s important to serve your product or service as interesting and exciting as possible! Email today is no longer limited to plain-text, you can add exciting videos, sliding pictures etc. Finally, any online business is loosing valuable customers or potential clients by not exploiting their lists. Your product can be reached just by one click! Click- click- click!

What is email marketing?
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