Buyer Persona Worksheet

To address your audience on a more personal level, you have to know the person you are talking to - their deepest desires, struggles, beliefs, and quirks. 
Any marketing text seems familiar if you can see yourself in it. Use this worksheet to create your customer profile and understand what needs he or she satisfies when using your services. Probably you have several customer types - structure your audience and create up to 4 buyer personas!